Shops & Garages Fleet — campaign review board

### TOKENS.md

# Token mapping — Wolf Creek garages-2026 drip (CRM UNCONFIRMED — do not assume GHL)

| Token | Meaning | Map to (examples) |
| --- | --- | --- |
| `{{first_name}}` | Lead first name | GHL `{{contact.first_name}}` · Gleantap `[FirstName]` · Mailchimp `*|FNAME|*` |
| `{{configurator_url}}` | The live ad destination once the Basic-auth gate is lifted on signing: `https://wolf-creek-building-supplies-garages.pages.dev/` | paste literal URL, optionally with email-channel UTMs if the CRM's convention allows |
| `{{unsubscribe_url}}` | CASL unsubscribe link | GHL `{{trigger_link.unsubscribe}}` · platform-native unsubscribe merge tag |

Notes:
- Hosted logo in the HTML is the client's real logo at
  `https://wolfcreekbuilding.ca/wp-content/uploads/2025/12/new-logo.png` (HTTP 200, 2026-08-31).
- Privacy policy link `https://wolfcreekbuilding.ca/privacy-policy/` verified HTTP 200, 2026-08-31.
- Sender identity + physical address are hard-coded (CASL): Wolf Creek Building Supplies Ltd.,
  5645 Wolf Creek Drive, Lacombe, Alberta T4L 1X4.
- Day 0 / Day 3 / Day 7 for email; SMS offset Day 0 / 4 / 8 so the two channels never stack on
  the same day.
- **Do not send anything until the destination gate is lifted** — the CTA lands on a Basic-auth
  page today ("destination unlocks on signing").


### email-day0.txt

Subject: Your garage, on screen first
Preheader: Six plans, drawn and ready to build. Free, no-obligation quote.

Hi {{first_name}},

Thanks for asking about our Shops & Garage Packages. Here is the fastest way to get a real
number: build your garage on screen first. Six plans, drawn and ready to build. Pick a size,
tell it what is going in, set the roof and siding in real vendor colours, and send it to our
team.

Free, no-obligation quote on any of the six plans. About two minutes. No form to play with it.

Build my garage: {{configurator_url}}

Building here since 1999. Three Alberta locations: Lacombe, Sylvan Lake and Morinville.

The Wolf Creek team
403-782-1780 · info@wolfcreekbuilding.ca

--
You are receiving this email because you asked Wolf Creek Building Supplies for a garage quote
or plans.
Wolf Creek Building Supplies Ltd. · 5645 Wolf Creek Drive, Lacombe, Alberta T4L 1X4 · 403-782-1780
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://wolfcreekbuilding.ca/privacy-policy/


### email-day3.txt

Subject: The trusses, the doors and the insulation are family
Preheader: Three of the expensive parts of a shop, from the same family of companies.

Hi {{first_name}},

A shop has a few expensive parts, and three of them come from inside the Wolf Creek family of
companies: Timber Wolf Truss builds the roof trusses, Doors on Demand supplies the doors, and
Thermo Pro does the insulation and drywall.

That is who prices your build when you send it in.

"Wolf Creek Building Supplies is a throw back to what a hardware / building supply store used to
be - friendly and knowledgeable staff who are experts in their field."
- Jason Moore · Google review · 50+ five-star Google reviews

Get My Free Garage Quote: {{configurator_url}}

The Wolf Creek team
403-782-1780 · info@wolfcreekbuilding.ca

--
You are receiving this email because you asked Wolf Creek Building Supplies for a garage quote
or plans.
Wolf Creek Building Supplies Ltd. · 5645 Wolf Creek Drive, Lacombe, Alberta T4L 1X4 · 403-782-1780
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://wolfcreekbuilding.ca/privacy-policy/


### email-day7.txt

Subject: What you actually get with the quote
Preheader: An itemized take-off from the team that prices the whole build.

Hi {{first_name}},

When your plan comes in, our estimating team does a proper take-off. In their words:

"Using your home or renovation plans, we can provide you with an estimation of your project,
including an itemized list of materials, the quantity and cost of each, as well as the total
cost of the build."

So the number you get is a build number, not a guess. If you have not sent your garage in yet,
it takes about two minutes on screen. Free, no obligation, on any of the six plans.

Finish my garage: {{configurator_url}}

Or come see us. Lacombe: Monday to Friday 7:30 AM to 5:30 PM, Saturday 8:30 AM to 5:00 PM,
closed Sunday.

The Wolf Creek team
403-782-1780 · info@wolfcreekbuilding.ca

--
You are receiving this email because you asked Wolf Creek Building Supplies for a garage quote
or plans.
Wolf Creek Building Supplies Ltd. · 5645 Wolf Creek Drive, Lacombe, Alberta T4L 1X4 · 403-782-1780
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://wolfcreekbuilding.ca/privacy-policy/


### sms.md

# SMS — Wolf Creek garages-2026 (3 messages, copy-paste, CRM unconfirmed)

CASL for SMS: sender identified in-message; STOP opt-out on every message. Send only inside the
drip to leads who asked for a quote (same implied-consent basis as the emails).

**SMS 1 (with Day 0 email)**
> Wolf Creek Building Supplies: your garage planner is ready. Six plans, real vendor colours,
> free no-obligation quote. About 2 min: {{configurator_url}} Reply STOP to opt out.

**SMS 2 (Day 4)**
> Wolf Creek Building Supplies: the trusses, doors and insulation come from our own family of
> companies. Send your plan in for a free quote: {{configurator_url}} Reply STOP to opt out.

**SMS 3 (Day 8)**
> Wolf Creek Building Supplies: still want a number on that garage? Free, no-obligation quote on
> any of the six plans: {{configurator_url}} Questions: 403-782-1780. Reply STOP to opt out.

# META-DECK — Wolf Creek Building Supplies · Shops & Garage Packages · garages-2026

Every claim below traces to `notes\PERMITTED-CLAIMS.md`. No delivery, no lead times, no prices,
no staff names, no deadline chips, no stock claims. Qualifiers travel with promises: **wherever a
quote promise renders, "free" and "no obligation" ride in the same sentence, and these qualifiers
must ALSO appear in the Ads Manager primary text field, not only in the creative.**

**Gate note (blocking):** the destination is Basic-auth gated ("destination unlocks on signing").
Ads must not enter review until the gate is lifted on a signed CRM destination.

## Primary texts (3)

**PT-1 · family-of-companies lead**
> The roof trusses come from Timber Wolf Truss. The doors from Doors on Demand. The insulation
> and drywall from Thermo Pro. Three of the four expensive parts of a shop, from inside the same
> family of companies.
>
> Pick one of six garage plans, build it on screen first, and Wolf Creek Building Supplies prices
> the whole build off the same drawing your builder frames from. Free, no obligation.
>
> Building here since 1999. 50+ five-star Google reviews.

**PT-2 · configurator lead**
> Build the garage that actually fits. Tell it what is going in, and the right size lights up.
> Set the finishes in real vendor colours from Gentek, Vicwest and Westform Metals, then send it
> to our team for a free, no-obligation quote. About two minutes. No form to play with it.
> Materials from our yard in Lacombe.

**PT-3 · proof lead**
> "Wolf Creek Building Supplies is a throw back to what a hardware / building supply store used
> to be - friendly and knowledgeable staff who are experts in their field." (Jason Moore, Google
> review)
>
> Building here since 1999. Three Alberta locations. Free, no-obligation quote on any of the six
> garage plans.

## Headlines (5)

1. Build the garage that actually fits.
2. Free Garage Plans. Real Quotes.
3. Six plans, drawn and ready to build.
4. Shops & Garage Packages
5. Build it on screen first.

## Descriptions (3)

1. Free, no-obligation quote on any of the six plans.
2. Building here since 1999. 50+ five-star Google reviews.
3. Materials from our yard in Lacombe.

## Campaign structure recommendation

- **1 campaign:** `wolf-creek_garages-2026` — Leads objective (traffic acceptable while the CRM
  destination is unconfirmed; revisit when the form files somewhere real).
- **Ad set 1 · Prospecting:** Lacombe + Sylvan Lake + Morinville radii (their three stores),
  homeowners/acreage interest broad, Advantage+ placements with feed/reels prioritized.
  Creative: singles (1x1, 4x5, 9x16) + reel.
- **Ad set 2 · Retargeting:** site visitors + engagers 30d. Creative: 5-card carousel
  (hook → size → roof → siding → close) + 191x1 for right column/audience network off.
- Boost-safety: all assets low-text, no personal attributes, no before/after, no urgency.
  4 chips + swatch labels are product spec, not text overlay padding.

## Destination + UTM table

Base URL (canonical CTA): `https://wolf-creek-building-supplies-garages.pages.dev/`
Scheme: `?utm_source={facebook|instagram}&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=<asset-concept-slug>`
Set per-placement in Ads Manager. Never bake UTMs into creative or board links.

| Asset | utm_content |
| --- | --- |
| static stage 1x1 | `static-stage-1x1` |
| static stage 4x5 | `static-stage-4x5` |
| static stage 9x16 | `static-stage-9x16` |
| static stage 191x1 | `static-stage-191x1` |
| carousel card 1 (hook) | `carousel-stage-c1-hook` |
| carousel card 2 (size) | `carousel-stage-c2-size` |
| carousel card 3 (roof) | `carousel-stage-c3-roof` |
| carousel card 4 (siding) | `carousel-stage-c4-siding` |
| carousel card 5 (close) | `carousel-stage-c5-close` |
| reel 9x16 | `reel-stage-9x16` |
| reel 1x1 | `reel-stage-1x1` |
| reel 4x5 | `reel-stage-4x5` |
| reel 16x9 | `reel-stage-16x9` |

Example (Facebook feed, 1x1 single):
`https://wolf-creek-building-supplies-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=static-stage-1x1`

# VO slot — Wolf Creek garage reels (silent ship, VO owed)

All four reels ship SILENT (verified `audio_streams=0` on every file). When VO is recorded, it
drops into the window below. Every line is sourced from `notes\PERMITTED-CLAIMS.md` — no delivery,
no lead times, no prices, no staff names.

## Window

**0.30s – 8.80s.** VO may run over the start of the silent branded outro card (crossfade begins
6.60s, outro to 9.60s) but must end at least 0.8s before video end, i.e. by 8.80s. The outro's
final beat stays silent and branded.

> **Spec correction (fleet-wide, 2026-09-01 fix pass r2):** the original 0.30–6.60s window with
> 35–40-word scripts was 20s-reel pacing and cannot fit a 9.6s reel. Window extended to 8.80s
> and scripts cut to 18–22 words at a natural ~150–165 wpm.

## Script options (18–22 words, pick one per flight)

1. **Configurator lead** (22 words)
   "Build the garage that actually fits. Six plans, drawn and ready. Wolf Creek Building
   Supplies prices the whole build. Free, no obligation."

2. **Family-of-companies lead** (21 words)
   "Timber Wolf Truss builds the roof trusses. Doors on Demand supplies the doors. Same family
   of companies. Free, no-obligation garage quotes."

3. **Heritage and proof lead** (21 words)
   "Building here since 1999, with fifty-plus five-star Google reviews. Pick a plan, build it
   on screen, get a free, no-obligation quote."

## Standing mix spec (binding)

- VO loudnormed CONSTANT (single loudnorm pass, no rider).
- Music bed at fixed low level ~0.24 with a 2.5kHz EQ carve for VO clarity.
- Fades at the ends only. **NO sidechain ducking** (rejected by Zak — no audible pumping).
- Music optional and treated skeptically; silence beats a bad bed.

# Permitted claims — Wolf Creek Building Supplies (shops-garages-fleet run, 2026-08-31)

**This is a COMPLETE transcription, not a summary.** Anything omitted from this file reads to the
adversarial judge as a fabrication. If a claim is not on this list, it does not render.

Compiled 2026-08-31 by the Wolf Creek client pipeline agent. Sources, in order of authority:

1. `C:\Claude\handley-garage-lead\members.json` — `wolf-creek-building-supplies` entry, Google
   Places (New) searchText, fetched 2026-08-18, place id `ChIJF9sR_W0EdVMRm5vIaJjCy1E`.
2. `https://wolfcreekbuilding.ca/` — the client's own live site, **re-fetched 2026-08-31, HTTP 200**
   (saved at `notes\site-home.html`). Footer confirms "Powered by Web Conductors": a site we build
   and maintain, sanctioned to read under Client Safety Guardrails.
3. `notes\google-reviews-snapshot.json` — Places snapshot fetched 2026-08-31 (rating 4.4 × 141,
   fiveStarProvableFloor 50).
4. The live ad destination `https://wolf-creek-building-supplies-garages.pages.dev/` (v1.18 wizard,
   configVersion wc1, Basic-auth gated, curl-verified 401 unauth / 200 authed 2026-08-31), built by
   Web Conductors from the same members.json record. Its published on-page copy is quotable on ad
   surfaces because the ad lands there (scent match), EXCEPT the claims held in §9.
5. `C:\Claude\handley-garage-lead\vendor-catalog\wolf-creek-building-supplies.json` +
   `_library.json` — confirmed vendor roster and swatch approximations.

Nothing else is a permitted source. Every load-bearing fact below was re-verified against the live
site fetch of 2026-08-31 unless marked otherwise.

---

## 1. Identity

| Claim | Verbatim / verified value | Source |
| --- | --- | --- |
| Trading name | Wolf Creek Building Supplies | members.json `name`; site title |
| Legal entity | Wolf Creek Building Supplies Ltd. | site footer 2026-08-31: "© Copyright 2026 Wolf Creek Building Supplies Ltd., All Rights Reserved" |
| Google Business Profile name | "Wolf Creek Building Supplies - Castle" | members.json `_nameNote` — banner suffix dropped for display |
| Castle membership | "opened its doors in November 1999, and is a proud member of Castle Building Centre Group" | wolfcreekbuilding.ca homepage About Us — VERBATIM, re-verified 2026-08-31 |
| Founded | November 1999 | same sentence |
| Heritage phrasing for campaign copy | **"Building here since 1999"** (never "25 years", never "since 1999" welded to Castle membership, never staffing-continuity claims) | binding rule carried from the judge-hardened 2026-08-26 claims file |
| Site tagline | "Your One-Stop Building Supply Centre Since 1999" | homepage, VERBATIM 2026-08-31 |
| Domain | wolfcreekbuilding.ca | members.json |
| Email | info@wolfcreekbuilding.ca | members.json; site footer |
| Privacy policy | https://wolfcreekbuilding.ca/privacy-policy/ — **verified HTTP 200 on 2026-08-31** | curl |
| Hosted logo | https://wolfcreekbuilding.ca/wp-content/uploads/2025/12/new-logo.png — **verified HTTP 200 on 2026-08-31** | curl |

## 2. Locations (all three, verbatim from the client's own site, re-verified 2026-08-31)

| Store | Address | Phone |
| --- | --- | --- |
| Lacombe (head office, this campaign's store) | 5645 Wolf Creek Drive, Lacombe, Alberta T4L 1X4 | 403-782-1780 |
| Sylvan Lake | 110 Hewlett Park Landing, Sylvan Lake, AB T4S 2J3 | 403-887-3626 |
| Morinville | 8804 95 Street, Morinville, AB T8R 1K6 | 780-939-1700 |

Site states "3 Locations in Alberta". Permitted phrasing: "three Alberta locations", "three stores".

## 3. Hours (Lacombe, members.json — Places-sourced)

Monday–Friday 7:30 AM – 5:30 PM · Saturday 8:30 AM – 5:00 PM · Sunday: Closed

## 4. Products and services — literal menu items on the client's own site (re-verified 2026-08-31)

Departments: Lumber & Building Materials · Windows & Doors · Paint & Colour Matching ·
Cabinets & Countertops · Flooring · Decks & Landscaping · Material Packages · Custom Homes ·
Commercial, Industrial & Agricultural Builds · **Shops & Garage Packages** ·
Deck, Railing & Fence Packages · Roof Trusses

Services: Delivery (HELD, §9) · Estimations & House Take-Offs · Paint Mixing & Colour Matching ·
Key Cutting & Rekeying · Flyer · **Garage Plans** · DIY · Get a Quote

**"Shops & Garage Packages" and "Garage Plans" are the client's own published names for this
product line.** The funnel uses their words, not ours.

### Verbatim service descriptions (quote these, do not paraphrase upward)

- **Estimations & Take-Offs:** "Using your home or renovation plans, we can provide you with an
  estimation of your project, including an itemized list of materials, the quantity and cost of
  each, as well as the total cost of the build."
- **Colour Matching:** "Bring us a paint chip, fabric sample, or anything you wish, and we will
  match the colour. We've been serving painters & designers for many years!"
- **Key Cutting:** "We cut house, car, and mailbox keys. We can also rekey your locks so they all
  accept the same key!"
- **Delivery (HELD — §9):** "With a large fleet of delivery trucks, we can deliver your building
  materials across British Columbia, Alberta and Saskatchewan."

### Sister companies (named on the client's own top nav under About Us, re-verified 2026-08-31)

Wolf Creek Family · **Timber Wolf Truss** · **Thermo Pro Insulation & Drywall** ·
**Doors on Demand Ltd**

This is the campaign's LEAD differentiator: three of the four expensive components of a shop come
from inside the same family of companies. Permitted phrasing: "Timber Wolf Truss builds the roof
trusses"; "Doors on Demand supplies the doors"; "Thermo Pro does the insulation and drywall".
**Thermo Pro Insulation & Drywall is a SISTER COMPANY, never a department.** Do NOT extend the
family fact into a lead-time, price, bundle-discount, or single-invoice claim — none is published.

## 5. Awards (verbatim from the client's own homepage, re-verified 2026-08-31)

- "Awarded 'Best Building Supply Store' in 1999"
- "Awarded 'Best Contractor Specialists' in 2019"

Awarding body is not named on the site. Render only as quoted; never add an awarding organisation.

## 6. Yard and store facts (verbatim, re-verified 2026-08-31)

- "Fully Operational Lumber Yard" — homepage slide copy.
- Homepage About Us: "You can visit us at one of three retail stores and our lumberyard or
  warehouse with an extensive selection of building materials including plumbing, electrical,
  insulation, lumber, drywall, paint, hardware, tools, interior & exterior doors, windows, and much
  more for all your do-it-yourself or building projects."

## 7. Social proof — Google only

Rating **4.4** across **141** ratings (snapshot 2026-08-31, Places API).

Five-star display floor: snapshot `fiveStarProvableFloor` = 50 → **display "50+ five-star Google
reviews"** (rounded down to marketing-safe N+; never a tighter number, never an exact five-star
count without the Business Profile API).

### The three verified five-star Google reviews (VERBATIM — quote or trim at sentence boundaries only)

1. **Jason Moore · 5 stars · 3 months ago**
   "Wolf Creek Building Supplies is a throw back to what a hardware / building supply store used to
   be - friendly and knowledgeable staff who are experts in their field."
2. **A E (AvyQuinn) · 5 stars · a year ago**
   "I love this place! I am never going to look like I belong there but everyone is so pleasant and
   helpful I feel very welcome. And they set me up with the things I need due to my small car vibes.
   Thanks y'all!"
3. **Dave Simons · 5 stars · a year ago**
   "Great place for all your building needs. Friendly staff always willing to help!"

Attribution format: "<Name> · Google review". The snapshot also holds two 1-star reviews (Victor
Sibera, Coralynn McLeod) — recorded so the judge sees the whole snapshot; never rendered (4-star
minimum standing rule).

## 8. Ad destination on-page copy (quotable for scent match; source 4)

- "Build the garage that actually fits."
- "Free Garage Plans. Real Quotes."
- "Six plans, drawn and ready to build. Pick a size, tell it what is going in, and Wolf Creek
  Building Supplies prices the whole build off the same drawing your builder frames from. Free, no
  obligation."
- "Build it on screen first."
- "Tell it what is going in, and the right size lights up. Set the finishes, send it to our team,
  get it priced."
- "Turn it around before you turn a sod."
- "Free, no-obligation quote on any of the six plans"
- "Materials from our yard in Lacombe"
- "Get My Free Garage Quote" / "Build my garage" (CTA labels)
- "About two minutes. No form to play with it."
- The six plans: 12'×20', 12'×24', 16'×24' (single car), 22'×24', 24'×24', 24'×30' (double car /
  two doors) — from the deployed plan library (`plan-library.js`, key `castle-six`).
- Derived range "240 to 720 square feet" (c2 carousel card): 12'×20' = 240 sq ft (smallest plan)
  to 24'×30' = 720 sq ft (largest plan). Pure arithmetic on the plan dimensions above; the
  destination's own hero plan cards display computed footage in this exact form (observed
  "288 SQ FT" on the 12'×24' card, `notes\captures\stateA.png`). No capacity or use claim attached.
- HELD from this source: "Precision Takeoff in as little as 2 business days" (§9).

## 9. HELD claims — verified true somewhere, but blocked by a gate

- **Delivery.** The client's own live site states the delivery sentence verbatim (§4), but the
  standing gate requires `delivery: true` in members.json before any delivery claim renders, and
  **the Wolf Creek record still has no `delivery` field (re-checked 2026-08-31)**. So: no delivery
  promise, no radius, no "we deliver" on any surface. The hero photograph may show their trucks
  because it is their real yard photo; no copy states or implies a delivery commitment.
  **Open question for Zak — needs a ruling, not a guess.** (Also in GAPS.md.)
- **"Precision Takeoff in as little as 2 business days"** is published on the ad destination, but
  it is a turnaround promise Web Conductors wrote, not a client-published service term. The
  standing no-lead-time gate wins on ad/email/SMS surfaces; the destination page carries it.
- **"25 Years of Experience" / "With over 25 years of experience"** — on the client's homepage,
  already drifting (Nov 1999 → Aug 2026 is 26 years). Campaign copy uses "Building here since
  1999". Never "25 years".
- **"6158 FACEBOOOK LIKES + INSTAGRAM FOLLOWERS"** (their typo) — stale, unverifiable. Not used.
- **"69 Team Members" and "4 Awards"** homepage counters — unverifiable headcount/award count,
  and only two award lines are actually published. Not used.
- **Staff names** (Carlen Chorney appears in site testimonials). Named-employee use in paid ads
  needs consent. Not used.
- **Vendor colour hexes.** Gentek / Vicwest / Westform publish NO hex values. Every swatch hex in
  the configurator and in my artwork is a Web Conductors on-screen approximation. Swatches are
  labelled by vendor colour NAME (and code where published, e.g. Vicwest 56067); a hex is never
  presented as the vendor's value. Westform's own catalogue: "Colors shown are approximations,
  actual product color can vary."

## 10. Vendor facts (confirmed, quotable)

- Confirmed vendor roster, from Wolf Creek's OWN published supplier list (vendor-catalog file,
  confirmed 2026-08-28): **Gentek siding** (Sequoia Select lap / Board & Batten, SteelTek steel) ·
  **Vicwest metal roofing** (Signature Series SMP; they list it as "Vic West Metals") ·
  **Westform Metals** (SMP; Alberta plant in Lacombe County).
- Permitted swatch-row colour names (WC hex approximations in parentheses are for rendering only):
  - Gentek Sequoia Select lap: Snow White, Dover Gray, Pebble, Sandstone, Canyon Clay, Juniper
    Grove, Storm, Iron Ore.
  - Gentek Sequoia Select Board & Batten: Snow White, Dover Gray, Canyon Clay, Storm, Rockport
    Brown, Black.
  - Gentek SteelTek: Chelsea Bluff, Sable, Delray Sand, Watermill Blue, Taylor Red, Chevron Smoke.
  - Vicwest Signature Series (SMP): Bright White 56086, Stone Grey 56071, Regent Grey 56082,
    Charcoal 56072, Black 56068, Slate Blue 56067, Navy Blue 56084, Dark Green 56073, Tile Red
    56066, Metro Brown 56154.
  - Westform Metals SMP: Polar White, Bone White, Stone Grey, Regent Grey, Charcoal Grey, Black,
    Metro Brown, Dark Brown, Slate Blue, Forest Green, Dark Red, Iron Ore.
- Do NOT claim CanExel, James Hardie, Kaycan, Alexandria Moulding, PlyGem, or Steelcraft — listed
  by the client but not in the configurator and partly INFERRED (see vendor-catalog `_still_to_add`).

## 11. Photography and imagery — every visual used, and where it came from

| File (in `brand\`) | Native size | What it shows |
| --- | --- | --- |
| `hero-yard.jpg` | 2200×1264 | Two branded Wolf Creek Kenworth boom trucks loaded with lumber packs at their own yard, overcast daylight. Cleared real photo. |
| `truck-door.jpg` | 600×450 | Close-up of a truck door: name, phone, Lacombe AB, Castle mark. Cleared real photo. |
| `store-paint.jpg` | 800×534 | Inside the Lacombe store: PPG Color Work Station / paint aisle. Cleared real photo. |
| `trusses.jpg` | 740×300 | Erected roof trusses against sky. Small and letterboxed; band use only, never a hero. |
| `wolf-creek-logo.png` | 500×174 | Current logo (site `/wp-content/uploads/2025/12/new-logo.png`). |
| Configurator stage captures (`notes\captures\state*.png`, cropped into `meta-ads\src\img\`) | 2× headless captures | The 3D configurator render IS the product photograph (this run's Mobbin direction). Captured 2026-08-31 from the live authed destination with `--enable-unsafe-swiftshader`. States: 24×30 Gentek SteelTek Chelsea Bluff + Vicwest Black roof; 24×30 Gentek lap Juniper Grove + Vicwest Charcoal roof; 24×30 Gentek lap Snow White + Vicwest Slate Blue roof; 12×20 Gentek batten Storm + Vicwest Stone Grey roof. |

**Excluded on purpose:**
- `istockphoto.jpg` (stock on the client's own site) — BANNED, istock-derived imagery is banned
  outright for this run.
- `wc-FamilyPicture.jpg` — no staff-name verification, no ad-use consent. Not copied into brand\.
- All AI imagery, all stock — zero paid generation this run.

## 12. EXCLUSIONS — what was deliberately withheld and why

- **Site testimonials** (Thomas Sypkes, Crystal Boys, Bernie Rabski, Jordan Pelletier, Christine
  Langford, Dennis Schmidtke, Tundra Contracting, Trevor Howery/Empire Insulation, David Sirman,
  Ace Automotive Repair, Karl Labelle, Clay Sampson, the unnamed 13-year builder): standing rule —
  reviews come from Google/GBP only. Recorded here so their absence is not read as an oversight.
- **Delivery** (§9). **Lead times / "2 business days"** (§9). **25 years** (§9). **Social counter**
  (§9). **Team-member/award counters** (§9). **Staff names** (§9).
- **"Castle Building Supplies"** as a name — appears twice in site testimonials; it is not the
  client's trading name and never renders.
- **Prices.** Any currency symbol, price, rate, discount, deposit, or financing figure is
  forbidden. One written exemption: the verbatim Estimations & Take-Offs quote in §4 contains "the
  quantity and cost of each, as well as the total cost of the build" — the client's own published
  sentence, no figure, no symbol, no rate. Trimming "cost" would misquote the client. **The word
  "cost" inside that one verbatim quote is permitted. Everything else about money is not.**
- Any stock availability claim without API confirmation. Any permit/engineering/code-compliance
  guarantee. Any before/after, personal-attribute implication, or fabricated urgency. Any deadline
  chip (no confirmed seasonal cutoff). Any competitor comparison (Alair Homes permanently
  excluded). French (Alberta client — 100% English).
- The prior run's ad set (`shops-garages-funnel\meta-ads\`) — mechanics studied, artwork not
  reused, per the syndicate-the-brief rule.

## 13. GAPS — unresolved, logged, not guessed

See `notes\GAPS.md` (delivery ruling; CRM destination unconfirmed; VO owed).

# GAPS — Wolf Creek Building Supplies fleet run (2026-08-31)

1. **Delivery ruling (carried forward, still open).** wolfcreekbuilding.ca states verbatim: "With a
   large fleet of delivery trucks, we can deliver your building materials across British Columbia,
   Alberta and Saskatchewan." The standing gate requires `delivery: true` in members.json before any
   delivery claim renders, and the record has no `delivery` field (re-checked 2026-08-31). HELD on
   every surface this run. Needs Zak's ruling, not a guess.

2. **CRM destination unconfirmed.** Email/SMS ship as copy-paste assets with `{{first_name}}`-style
   tokens and a token-mapping note. Do not assume GHL.

3. **VO owed.** Reels ship silent per the run architecture (zero paid generation). VO-SLOT.md
   carries the window, three scripts, and the standing mix spec for when VO is recorded.

4. **"Precision Takeoff in as little as 2 business days"** is published on the destination page but
   held off ads/email/SMS as a turnaround promise (no-lead-time gate). If Zak wants it in primary
   text, it needs an explicit ruling.

5. **Mobile destination screenshot method.** Headless chrome clamps window width at ~500px
   (verification-gotchas §2), so the true-375px mobile capture depends on the Cowork Browser pane
   compositing. If the pane was hidden at capture time, the mobile shot is a 500px-wide capture and
   is labelled as such in shots\ — flagged rather than faked.

### TOKENS.md

# Token mapping — Handley Lumber email/SMS drip (CRM unconfirmed)

These are copy-paste assets. The CRM for Handley Lumber is UNCONFIRMED this run
(never assume GHL). Tokens use neutral `{{snake_case}}` placeholders; map them to
the target CRM's merge syntax at load time.

| Token | Meaning | GHL example | Mailchimp example |
| --- | --- | --- | --- |
| `{{first_name}}` | Recipient first name | `{{contact.first_name}}` | `*|FNAME|*` |
| `{{cta_url}}` | Ad-destination / configurator link. Resolves to `https://handley-garages.pages.dev/` (Basic-auth preview gate stays on until signing — see notes\GAPS.md). No UTM params in email links (UTM scheme is paid-social only per _shared\DESTINATIONS.md). | custom value | custom merge tag |
| `{{booking_link}}` | SMS booking CTA link — same destination, ideally via the CRM's trigger-link shortener for click tracking | trigger link | n/a |
| `{{unsubscribe_url}}` | CASL unsubscribe link — MUST be a working one-click unsubscribe in the sending platform | `{{trigger_link.unsubscribe}}` / built-in | `*|UNSUB|*` |

Hard-coded (verified 2026-08-31, curl 200):
- Logo: `https://handleylumber.ca/cdn/shop/files/HANDLEY_LUMBER_LOGO_TRANSPARENT.png?v=1704726658&width=460` (their own Shopify CDN, image/png)
- Privacy policy: `https://handleylumber.ca/policies/privacy-policy`

CASL checklist per email (all present in all three):
sender identification (Handley Lumber Limited) · real street address (12 Helen
Street, Fenelon Falls, ON K0M 1N0) · why-you're-receiving line ·
`{{unsubscribe_url}}` · verified privacy-policy link.
SMS carry brand identification + "Reply STOP to opt out".


### email-day0.txt

SUBJECT: Your free garage plans are ready, {{first_name}}
PREHEADER: Six plans, drawn and ready to build. Free, no obligation.

Hi {{first_name}},

Thanks for your interest in a garage from Handley Lumber. Six plans, drawn and
ready to build. Pick a size, tell it what is going in, and Handley Lumber prices
the whole build off the same drawing your builder frames from. Free, no
obligation.

It takes about two minutes to try, and there is no form just to play with it.

Start My Free Garage Plan: {{cta_url}}

Rated 4.5 on Google, with 50+ five-star Google reviews.
"Friendly staff, fast delivery and excellent prices" - edward krets, Google review

--
Handley Lumber Limited
12 Helen Street, Fenelon Falls, ON K0M 1N0
(705) 887-3242 - info@handleylumber.ca
You are receiving this email because you asked Handley Lumber about garage plans
or a quote.
Unsubscribe: {{unsubscribe_url}}
Privacy policy: https://handleylumber.ca/policies/privacy-policy


### email-day3.txt

SUBJECT: Four generations behind your garage, {{first_name}}
PREHEADER: Helping Fenelon Falls build with confidence since 1936.

Hi {{first_name}},

We've been helping Fenelon Falls build with confidence since 1936. The business
has passed through four generations of the Handley family, from Joe to Ray, from
Ken to Chris, and it is built for contractors and friendly to DIYers.

Your garage plan gets the same treatment: pick one of six ready-to-build plans,
make it yours, and send it for a quote. The price comes off the same drawing your
builder frames from. Free, no obligation. Delivery from our yard in Fenelon
Falls.

Pick My Garage Plan: {{cta_url}}

"...At Handley's you're treated like family and this family business has always been
huge supporters of our wonderful community." - Brandy Watson, Google review

--
Handley Lumber Limited
12 Helen Street, Fenelon Falls, ON K0M 1N0
(705) 887-3242 - info@handleylumber.ca
You are receiving this email because you asked Handley Lumber about garage plans
or a quote.
Unsubscribe: {{unsubscribe_url}}
Privacy policy: https://handleylumber.ca/policies/privacy-policy


### email-day7.txt

SUBJECT: Still thinking about that garage, {{first_name}}?
PREHEADER: Free, no-obligation quote. Precision takeoff in as little as 2 business days.

Hi {{first_name}},

The plan you were looking at is still there. Four steps: what is going in it,
make it yours, send it for a quote, and what it comes to.

Send it in and you get a free, no-obligation quote, with a precision takeoff in
as little as 2 business days. If you would rather talk it through first, call us
at (705) 887-3242 or stop by 12 Helen Street. Monday to Friday 8 am to 5 pm,
Saturday 8 am to 4 pm.

Get My Free Garage Quote: {{cta_url}}

"Friendly staff, great service what more could you ask for." - R. James Cook,
Google review. Rated 4.5 on Google.

--
Handley Lumber Limited
12 Helen Street, Fenelon Falls, ON K0M 1N0
(705) 887-3242 - info@handleylumber.ca
You are receiving this email because you asked Handley Lumber about garage plans
or a quote.
Unsubscribe: {{unsubscribe_url}}
Privacy policy: https://handleylumber.ca/policies/privacy-policy


### sms.md

# SMS — Handley Lumber · garages-2026 · r1 · 2026-08-31

Copy-paste assets, CRM unconfirmed (see TOKENS.md). Each ends in the booking CTA
link token. All claims traceable to notes\PERMITTED-CLAIMS.md. No prices, no
deadlines, no "in stock". Reply-STOP line included (CASL/CTIA).

**SMS 1 — Day 0 (pairs with email-day0)**
> Handley Lumber: Hi {{first_name}}, your free garage plans are ready. Six plans, drawn and ready to build. Free, no-obligation quote. Reply STOP to opt out. {{booking_link}}

**SMS 2 — Day 3**
> Handley Lumber: {{first_name}}, pick a plan, make it yours, send it for a quote. Priced off the same drawing your builder frames from. Reply STOP to opt out. {{booking_link}}

**SMS 3 — Day 7**
> Handley Lumber: still thinking it over, {{first_name}}? Free quote, precision takeoff in as little as 2 business days. Or call (705) 887-3242. Reply STOP to opt out. {{booking_link}}

# META DECK — Handley Lumber · garages-2026 · r1 · 2026-08-31

Destination: **https://handley-garages.pages.dev/** (curl-verified; Basic-auth preview gate
stays on — "destination unlocks on signing"). Every claim below traces to
`notes\PERMITTED-CLAIMS.md` (§ refs inline). No prices, no deadlines, no "in stock",
no 250,000-products claim, no unqualified delivery promises.

**Qualifier rule:** qualifiers travel WITH their promises in every field, and any promise
used in an ad must carry its qualifier in the Ads Manager primary text too — Meta truncates
headlines/descriptions first, so the qualifier's guaranteed home is the primary text.

## Primary texts (3)

**PT-1 — plans-first (pairs with poster-fit singles)**
> Free garage plans. Real quotes. (§7)
>
> Six plans, drawn and ready to build. Pick a size, tell it what's going in, and Handley
> Lumber prices the whole build off the same drawing your builder frames from. Free, no
> obligation. (§7 verbatim)
>
> Precision takeoff in as little as 2 business days. Delivery from our yard in Fenelon
> Falls. (§7) Rated 4.5 on Google. (§6)
>
> About two minutes. No form to play with it. (§7)

**PT-2 — heritage + proof (pairs with carousel)**
> We've been helping Fenelon Falls build with confidence since 1936. (§1 verbatim)
>
> Now your garage starts online: six plans, drawn and ready to build — vehicle parking,
> workshop, seasonal storage, or hobby space. (§7) Make it yours, send it for a quote, and
> get a free, no-obligation quote on any of the six plans. (§7)
>
> 50+ five-star Google reviews. (§6 floor) Four generations of the Handley family behind
> every order. (§2)

**PT-3 — contractor/DIY (pairs with reels)**
> Build the garage that actually fits. (§7)
>
> Built for contractors. Friendly to DIYers. (§2 verbatim) Choose from six ready-to-build
> plans — from a 12×24 single car garage to a 24×30 double (§7 observed plans) — and
> Handley Lumber prices the whole build off the same drawing your builder frames from,
> free, no obligation. (§7)
>
> Delivery from our yard in Fenelon Falls. (§7) "Friendly staff, fast delivery and
> excellent prices" — edward krets · Google review. (§6)

## Headlines (5) — ≤40 chars where possible

| # | Headline | Source |
| --- | --- | --- |
| H1 | Free Garage Plans. Real Quotes. | §7 verbatim |
| H2 | Build the Garage That Actually Fits | §7 verbatim |
| H3 | Six Plans, Drawn and Ready to Build | §7 |
| H4 | Your Local Building Partner Since 1936 | §1 banner verbatim |
| H5 | Free, No-Obligation Garage Quote | §7 |

## Descriptions (3)

| # | Description | Source |
| --- | --- | --- |
| D1 | Precision takeoff in as little as 2 business days. Free, no obligation. | §7 (qualifier "as little as" kept) |
| D2 | Rated 4.5 on Google · 50+ five-star reviews. Handley Lumber, Fenelon Falls. | §6 |
| D3 | Pick a plan, make it yours, send it for a quote. About two minutes. | §7 steps |

Qualifiers embedded above (must also appear in primary text when the promise is used):
- "as little as 2 business days" — never "2-day takeoff".
- "Free, no obligation" travels with every quote promise.
- Delivery is only ever "from our yard in Fenelon Falls" (site-access qualifier from §3
  applies if delivery is ever promised beyond that — not promised in this deck).
- Review count is the five-star FLOOR "50+", never "119 five-star".

## Campaign structure recommendation

**1 campaign:** `handley-lumber_garages-2026` — objective Leads (or Traffic while the
preview gate is on; conversions can't fire behind Basic auth — flag to Zak at launch).

**Ad set 1 — Prospecting:** Kawartha Lakes + ~40km radius (Fenelon Falls, Bobcaygeon,
Coboconk, Lindsay; §2 supports region), 25–65+, homeowner-ish broad (no detailed targeting
narrowing; personal-attribute-safe). Creative: poster-fit singles (4 ratios) + garage-fit
reels. Placements: Advantage+ with 9:16 assets mapped to Stories/Reels, 1:1/4:5 to feeds,
16:9/1200×628 to right column + in-stream.

**Ad set 2 — Retargeting:** site visitors of handley-garages.pages.dev + FB/IG engagers,
30-day window. Creative: config-steps carousel (5×1:1, hook → decisions → proof → CTA) +
PT-2. Note: pixel/CAPI unconfirmed this run — if no pixel exists, run engagement-only
retargeting and log the gap.

CTA button: **Get Quote** (matches destination's free-quote mechanic; no "Shop Now").

## UTM table (append to destination in ads ONLY, never board links)

Scheme: `?utm_source={facebook|instagram}&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=<asset-concept-slug>`
Set per-placement in Ads Manager; never baked into creative.

| Asset | utm_content | Example final URL (facebook) |
| --- | --- | --- |
| Singles (poster-fit, all 4 ratios) | `poster-fit` | https://handley-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=poster-fit |
| Carousel (config-steps, 5 cards) | `config-steps` | https://handley-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=config-steps |
| Reels (garage-fit, all 4 ratios) | `garage-fit` | https://handley-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=garage-fit |

Instagram placements swap `utm_source=instagram`; everything else identical.

# VO slot — Handley Lumber reels (garage-fit, 2026-09-01)

Applies to all four files in `reels\out\` — 16x9 / 4x5 / 1x1 are `_r2_`, 9x16 stays `_r1_`
(verified clean, never re-rendered). Reels ship SILENT (audio_streams=0 verified); VO is
added later. Zero paid generation this run — VO OWED.

## Timing

- Total runtime: 9.60s (7.0s content frame on zoompan 1.00→1.11, 0.4s crossfade @6.60s,
  2.6s branded outro hold).
- **VO window: 0.30s – 8.80s.** VO may run over the start of the silent branded outro card
  and must end at least 0.8s before the video ends.

**Spec correction (fleet-wide, 2026-09-01):** the earlier 0.30–6.60s window with 35-40 word
scripts was arithmetically impossible — 40 words in 6.3s is ~380 wpm, roughly double a
natural read. That word count came from the 20-second reel format. Corrected fleet spec:
window 0.30–8.80s, scripts **18–22 words** at a natural ~150–165 wpm.

## Script options (18–22 words; every claim traceable to notes\PERMITTED-CLAIMS.md)

**Option A — plans-first**
"Six garage plans, drawn and ready to build. Pick a size, get a free, no-obligation quote
from Handley Lumber."
*(19 words. Sources: destination §7 verbatim lines; qualifier travels with the quote promise.)*

**Option B — heritage + proof**
"Handley Lumber has helped Fenelon Falls build since 1936. Your garage starts online. About
two minutes. No form to play with it."
*(22 words. Sources: §1 since-1936 line; §7 "About two minutes. No form to play with it."
verbatim.)*

**Option C — takeoff speed**
"Pick from six plans, make it yours, send it for a quote. Free, no obligation, from Handley
Lumber in Fenelon Falls."
*(21 words. Sources: §7 six plans / step names / free no-obligation quote line.)*

Claim guardrails: no "in stock", no prices/offers/deadlines, no "250,000 products", no
unqualified delivery promises (delivery stays "from our yard in Fenelon Falls"), no
"ready within 24 hours" without "most orders" (not used here at all).

## Standing mix spec (vault rule — no audible ducking)

- VO: loudnorm to a constant level (e.g. `loudnorm=I=-16:TP=-1.5:LRA=11`), NO level rides.
- Music bed: fixed low level ~**0.24** for the full duration — never automated against VO.
- EQ carve on the bed: cut around **2.5kHz** (speech-presence band) so VO sits clear
  without level changes.
- Fades ONLY at the ends (bed fade-in at 0, fade-out into/through the outro).
- **NO sidechain ducking / no compressor pumping** — rejected standing rule.
- Music treated skeptically; silent delivery is the shipped default.

# PERMITTED CLAIMS — Handley Lumber Limited (handley-lumber)

Compiled 2026-08-31. Sources: https://handleylumber.ca (live fetch, 200, follows to
https://handleylumber.ca/), its /pages/about-us and /pages/services (both 200),
`C:\Claude\handley-garage-lead\members.json` (key handley-lumber),
`C:\Claude\handley-garage-lead\vendor-catalog\handley-lumber.json`,
`notes\google-reviews-snapshot.json` (fetched 2026-08-31), and the live ad destination
https://handley-garages.pages.dev/ (auth-gated, captured 2026-08-31).
Every claim-bearing sentence is transcribed VERBATIM. Nothing renders in any deliverable
unless it appears here or is a strict narrowing of a line here.

## 1. Live site — homepage (handleylumber.ca)

- "Big Box Inventory. Hometown Service."
- "Our customers choose Handley Lumber because we offer more than just products:"
- "Premium J-Grade Lumber & Building Materials"
- "In-House Delivery for Contractors & Cottage Builds"
- "Friendly, Knowledgeable Staff Who Know the Region"
- "9,000+ of Products Online with Local Pickup or Delivery" [sic — their typo]
- "How Ordering Works"
- "We've been helping Fenelon Falls build with confidence since 1936. Order online and we'll take it from there."
- "Order Online" / "Browse 9,000+ in-stock products and place your order in minutes."
- "Ready Within 24 Hours" / "We pick and pack your order, then send you a notification when it's good to go."
- "Pick Up or We Deliver" / "Grab it at 12 Helen Street in Fenelon Falls, or let our in-house delivery bring it to your site or cottage."
- "We're here to help you build what matters — with quality building supplies, reliable service, and support that feels like family. Proud to be part of the Castle Building Centres Group, connecting you to trusted brands and local expertise across Fenelon Falls and beyond."
- Footer facts: "12 Helen Street" / "Fenelon Falls, ON K0M 1N0" / "Phone#: (705) 887-3242" / "Fax#: (705) 887-4334"
- "Hours of Operation: Monday-Friday 8 am to 5 pm / Saturday 8 am to 4 pm"

### Homepage banner slides (text baked into their own slide images)
- "Your Local Building Partner Since 1936" + "Helping you build better—homes, cottages, communities."
- "We Know Our Wood" + "Get the right lumber, right when you need it."
- "Start Smooth. Build Strong." + "Plywood, OSB, MDF—we've got your panel needs covered."
- "Five Easy Ways to Get What You Need" — "Come In / Drive-Up / Click & Shop / Email Us / Talk to Us"

## 2. Live site — /pages/about-us

- "Building Kawartha Lakes Together Since 1936"
- "Four Generations. One Purpose."
- "Since 1936, we've helped local builders, DIYers, and cottagers bring their ideas to life — from cozy lakefront decks to major home renovations."
- "Rooted in Fenelon Falls, we've grown alongside the families and tradespeople who make this region what it is."
- "Treat customers like neighbours. Offer only what we'd use ourselves. And always stand behind our word." (their stated four-generation creed, in quotes on their page)
- "Handley Lumber began with a vision — and a planing mill. In 1936, Joe Handley Sr. purchased the Fenelon Falls site, bringing with him years of experience from sawmills in Burnt River and Crystal Lake. From that red mill, we started producing high-quality dressed lumber and finished wood products."
- "the business passed through four generations of the Handley family. From Joe to Ray, from Ken to Chris"
- "Erick Watson, who has worked with the family for over 55 years, remains one of the many friendly faces familiar to locals."
- "Over time, we've evolved into a full-service building supply store, expanding from milling into retail and custom millwork."
- "Built for Contractors. Friendly to DIYers."
- "Contractor services with fast local delivery"
- "Homeowners & cottagers get expert advice and quality materials"
- "Knowledgeable staff who understand your project, not just the products"
- "Custom cuts and specialty products made onsite and in stock"
- "From Fenelon Falls to Bobcaygeon, Coboconk to Haliburton, our reach extends far beyond the storefront."
- "Need a delivery to Muskoka or Toronto? No problem. We'll make it happen."
- "Handley Lumber is part of one of Canada's most trusted building supply networks — Castle Building Centres."
- "Competitive pricing on top brands"
- "Access to over 250,000 in-demand building products"
- "Fast, flexible sourcing if we don't have it in stock"
- "Handley Lumber is proudly Canadian-owned and independently operated."
- "We carry over 9,000 products — and have access to over 250,000 more."
- "Fast delivery within Kawartha Lakes, Muskoka & Haliburton"

## 3. Live site — /pages/services

- "At Handley Lumber, we go beyond supplying quality materials — we support your build every step of the way. From local delivery to custom millwork, our services are designed to help contractors, homeowners, and cottagers get it done right."
- "We offer in-store pickup for all products ordered online. Most orders are ready within 24 hours."
- "We offer our own local delivery service across Fenelon Falls, Kawartha Lakes, and surrounding areas. Our drivers will deliver as close as possible to your requested location, depending on drop site access and equipment restrictions."
- "It's the customer's responsibility to ensure adequate access to the delivery site." (qualifier — must travel with any delivery promise)
- "With four generations of millwork expertise, Handley Lumber is your local source for custom trim, stairs, windows, and more."
- "We manufacture: Casing, baseboard, crown moulding, siding & v-joint / TDL thermal and traditional sash windows / Doors, beams, post cladding, railings & stair parts" — "All made-to-order from the best available materials — many created right onsite at our planing mill."
- Also offered on the services page: paint mixing & colour matching (PPG stocked), lock rekeying, tool repair & sharpening ("If you've purchased your tools from us and they need fixing, we'll help get them repaired").

## 4. members.json record (handley-lumber)

- legalName "Handley Lumber Limited"; domain handleylumber.ca; email info@handleylumber.ca
- phone "(705) 887-3242"; street "12 Helen Street"; city "Fenelon Falls"; region ON; postal K0M 1N0
- since: 1936; castleMember: true
- hours: "Monday to Friday, 8:00 to 5:00" / "Saturday, 8:00 to 4:00" / "Sunday, closed"
- primary #FFE018, secondary #004890; logo assets/handley-logo.png
- notes: "PREVIEW build 2026-08-28: real yard details, ribbon states quote requests do not file automatically yet; flips live when a GHL location is signed."

## 5. Vendor catalog (vendor-catalog\handley-lumber.json)

- Siding vendor: **Gentek** — confirmed by Michael at Handley (CASTLE-VENDOR-COLOUR-LIBRARY.md 2026-08-28). Lines: Sequoia Select (lap), Sequoia Select Board & Batten, SteelTek (steel).
- Metal roofing vendor: **Westman Steel** — confirmed (same source).
- **Vicwest is NOT confirmed for Handley** — explicitly flagged in the catalog as an inferred guess; never render it.
- Hex values in the catalog are Web Conductors' on-screen approximations; the real spec is vendor name + code.

### Rendered colour list (carousel card 3 — the only surface that names colours)

The four Westman Steel colour names rendered on carousel card 3, verbatim from
`C:\Claude\handley-garage-lead\vendor-catalog\handley-lumber.json` (roofingMetal → Westman
Steel, confirmed:true):

| Rendered name | Vendor code | Swatch hex (WC on-screen approximation) |
| --- | --- | --- |
| Bone White | QC 8273 | #E6E1D4 |
| Stone Grey | QC 8305 | #8C8C86 |
| Charcoal | QC 8306 | #4A4D50 |
| Black | QC 8262 | #232323 |

Card 3 carries the disclosure "Swatches are on-screen approximations." (r2). The Gentek
card names lines only (Sequoia Select / Board & Batten / SteelTek), no colour names; its
four dots are unlabeled swatches drawn from the same catalog's hex approximations
(Snow White #F3F1EC, Sandstone #C2AC8C, Juniper Grove #5F6B57, Iron Ore #3A3A38).

## 6. Google reviews snapshot (notes\google-reviews-snapshot.json, fetched 2026-08-31)

- Places display name: "Handley Lumber & Building Supplies"
- Rating 4.5 · 119 reviews · fiveStarProvableFloor 54 → marketing-safe display **"50+ five-star Google reviews"** (rounded DOWN)
- Safe rating line: "Rated 4.5 on Google" / "4.5★ · 119 Google reviews"
- Verbatim quotes available (attribute "<Name> · Google review"):
  - "Friendly staff,fast delivery and excellent prices" — edward krets, 5★
  - "I've dealt with Handley Lumber for many , many years great store and wonderful staff.." — Gregg, 5★ (trim with ellipsis allowed)
  - "The customer service here is the best! They have an amazing selection and can get everything I need quickly. At Handley's you're treated like family and this family business has always been huge supporters of our wonderful community." — Brandy Watson, 5★
  - "Excellent online ordering experience." — Theo Koudys, 5★ (longer text available in snapshot; trims must use ellipsis)
  - "Friendly staff ,great service what more could you ask for ." — R. James Cook, 5★

## 7. Ad destination surface (handley-garages.pages.dev, captured live 2026-08-31)

These lines exist on the destination the ads land on; ads may echo them:
- "Free garage plans. Real quotes."
- "Build the garage that actually fits."
- "Six plans, drawn and ready to build. Pick a size, tell it what is going in, and Handley Lumber prices the whole build off the same drawing your builder frames from. Free, no obligation."
- "Free, no-obligation quote on any of the six plans"
- "Precision Takeoff in as little as 2 business days"
- "Delivery from our yard in Fenelon Falls"
- "About two minutes. No form to play with it."
- Four steps: "What is going in it / Make it yours / Send it for a quote / What it comes to"
- Step-1 uses: "Vehicle parking / Workshop / Seasonal storage / Hobby space"
- Observed plan facts (configurator screenshots): "12×24 Single car garage 288 SQ FT" (plan 2 of 6), "16×24 Single car garage 344 SQ FT" (plan 3 of 6), "22×24 Double car garage 528 SQ FT" (plan 4 of 6), "24×30 Double car garage 720 SQ FT" (plan 6 of 6).
- Preview ribbon (their own gate): "Preview build for Handley Lumber. Quote requests do not file automatically yet."

## Heritage phrasing rule

Their own site supports the serving claim verbatim: "We've been helping Fenelon Falls build
with confidence since 1936" and "Your Local Building Partner Since 1936". Permitted forms:
either of those verbatim, "Building Kawartha Lakes Together Since 1936", or the safe short
form "Since 1936". "Serving Fenelon Falls since 1936" is a fair compression of their own
"helping Fenelon Falls build … since 1936" — allowed, but prefer their verbatim lines.

## EXCLUSIONS (deliberately withheld, and why)

- "over 250,000 products" access claim — it describes the Castle network's catalog, not
  Handley's shelf; in a 5-word ad context it reads as store inventory. Withheld from ads;
  9,000+ is the honest store-level number (used only with "products" phrasing, not SKUs).
- "Need a delivery to Muskoka or Toronto? No problem." — an open-ended promise with no
  qualifier; withheld from ads/emails (delivery claims stay "from our yard in Fenelon Falls"
  / "Kawartha Lakes & surrounding areas" with the site-access qualifier when promised).
- "Ready Within 24 Hours" — their site immediately qualifies it as "Most orders". The
  unqualified form never renders; only "Most orders are ready within 24 hours."
- Milwaukee/GAF/PPG and all product-brand names — third-party marks, not needed for a
  garage-package funnel; withheld everywhere.
- Vicwest — explicitly unconfirmed in the vendor catalog; never rendered.
- "In Stock" claims of any kind — no live inventory API check this run (standing rule).
- Prices, offers, discounts, deadlines — none exist in any source; none rendered.
- The Google reviews COUNT displayed is the five-star floor "50+", never "119 five-star"
  (119 is total reviews at 4.5, not five-star count).
- members.json `reviews: 118` — stale vs the dated snapshot (119); snapshot wins.
- DALL-E image on their about page and the stock photos on their site (TIM8 house render,
  Custom_Millwork, Paint_Mixing, Rekeying, Tool_Repair, and the four blue-duotone banner
  slides for direct reuse — baked-in text) — all excluded from creative (stock/AI/composited).

## GAPS (unresolvable this run — logged, not guessed)

1. Privacy policy for email footer: https://handleylumber.ca/policies/privacy-policy
   curl-verified HTTP 200 on 2026-08-31 → link IS permitted in emails.
2. CRM unconfirmed → email/SMS ship as copy-paste assets with `{{token}}` placeholders.
3. No confirmed seasonal cutoff → zero deadline chips anywhere.
4. Exact five-star star-count of each quoted review verified in snapshot (all 5★). No
   4★ quotes used.
5. The configurator's six plans: four observed live (12×24, 16×24, 22×24, 24×30); plans 1
   and 5 not captured. "Six plans" claim comes from the destination's own copy; individual
   size claims render only for observed plans.
6. Basic-auth demo gate stays on the destination ("destination unlocks on signing") —
   boards phrase it exactly that way.

# GAPS — Handley Lumber · garages-2026 · 2026-08-31

Stop-and-log items. Nothing here was guessed around; the rest of the package shipped.

## ⚠ FLAG — identifiable staff imagery: `meta-ads\src\img\mill-chris-ken.jpg`

- The filename names **Chris and Ken Handley** — real, identifiable family members
  ("from Joe to Ray, from Ken to Chris", their about page; the brand kit labels it
  "Chris & Ken at the planing mill (500×375, heritage)").
- **Usage check (grep of every rendered HTML unit + manifest.json): the file is referenced
  by ZERO rendered statics and ZERO reel frames.** It sits in `src\img\` as harvested
  inventory only. All 9 shipped PNGs and 8 reel frames use only logo, storefront, delivery
  truck, and configurator captures.
- So it is NOT a live blocker on the r1 assets — but it is a loaded gun for r2: **any paid
  ad using identifiable people requires documented consent from the people shown.** The
  claims file does not clear it (no consent record exists anywhere in the sources). If a
  future revision reaches for it, the judge should block until Zak has written consent from
  Chris and Ken. Recommend either obtaining consent at signing or removing the file from
  `src\img\` so it can't drift into a render.
- **RESOLVED (fix pass r2, 2026-09-01): the file was DELETED from `src\img\`** per the
  judge-verified nit — unused, consent-flagged, removed so it cannot drift into a render.
  Re-harvest from the brand kit only if written consent from Chris and Ken lands.
- **Related r2 fix: `delivery.jpg` (identifiable forklift operator) removed from the 9x16
  static** — replaced with the people-free `storefront.jpg`. delivery.jpg stays in
  `src\img\` as harvested inventory but now renders NOWHERE (grep-verified); same consent
  rule applies before any future use.
- Related tripwire: Gregg's 5★ review mentions Ken by name; the rendered proof card uses
  the edward krets quote instead — keep it that way unless consent lands.

## Open items carried into launch

1. **Basic-auth preview gate** on https://handley-garages.pages.dev/ (curl-verified 401
   unauth, by design — "destination unlocks on signing"). Ads CANNOT go live against a
   401 destination; Meta's crawler will fail the link. Launch is blocked until signing
   flips the gate. Also: conversion tracking (pixel/CAPI) unconfirmed — deck recommends
   Traffic objective + engagement retargeting until a pixel exists.
2. **CRM unconfirmed** — email/SMS shipped as copy-paste assets with `{{token}}`
   placeholders and a mapping table (email-sms\TOKENS.md). Never assume GHL.
3. **VO owed** — reels shipped silent (zero paid generation this run). Three scripts +
   mix spec staged in reels\VO-SLOT.md, VO window 0.30–6.60s.
4. **Configurator plans 1 and 5 never observed** — size claims render only for the four
   observed plans (12×24, 16×24, 22×24, 24×30). "Six plans" claim rests on the
   destination's own copy.
5. **Destination preview ribbon** states "Quote requests do not file automatically yet" —
   flips live when a GHL location is signed (members.json note). Same signing dependency
   as item 1.
6. **No seasonal cutoff confirmed** — zero deadline chips anywhere (verified by grep).
7. Privacy policy was NOT a gap: https://handleylumber.ca/policies/privacy-policy
   re-verified HTTP 200 on 2026-08-31 by this agent → linked in all three emails.

### SMS.md

# Amherst Supply - SMS drip (3 messages, copy-paste)

Pair with the email drip (Day 0 / 3 / 7). Every message identifies the sender, carries an
opt-out, and ENDS with the booking CTA link token. Claims trace to `notes\PERMITTED-CLAIMS.md`.

**SMS 1 - Day 0 (after quote request)**
> Amherst Supply: got your garage quote request. Our team prices the full build and gets back
> to you. The quote is free. Reply STOP to opt out. Review your picks: {{quote_link}}

**SMS 2 - Day 3 (proof)**
> Amherst Supply: 60+ five-star Google reviews from the yard pricing your garage. The form
> takes about two minutes and the quote is free. Reply STOP to opt out. Get yours: {{quote_link}}

**SMS 3 - Day 7 (nudge + delivery)**
> Amherst Supply: six garage sizes, drawn to build from. We price the full build; pickup or
> delivery at a reasonable rate. Reply STOP to opt out. Free quote: {{quote_link}}

Traceability: free quote / two-minute form / six sizes / team prices the full build - claims
Section D. 60+ five-star - Section C floor. Delivery "at a reasonable rate" - item 14
(qualifier travels with the mention).

See `TOKEN-MAP.md` for token semantics. CASL/CTIA: sender named in every message, STOP present,
consent = the quote request itself (express inquiry); confirm the client's SMS consent capture
before sending (CRM unconfirmed - notes\GAPS.md).


### TOKEN-MAP.md

# Token mapping - Amherst Supply drip (CRM UNCONFIRMED)

Generic `{{token}}` placeholders on purpose: Amherst's CRM is not confirmed (do NOT assume
GHL). Map at import time:

| Token | Meaning | GHL (IF confirmed) | Mailchimp | Klaviyo |
| --- | --- | --- | --- | --- |
| `{{first_name}}` | Recipient first name | `{{contact.first_name}}` | `*\|FNAME\|*` | `{{ first_name }}` |
| `{{quote_url}}` | Garage builder destination (email CTA) | custom value | merge URL | variable |
| `{{quote_link}}` | Same destination as an SMS short link | trigger link | n/a | short link |
| `{{unsubscribe_url}}` | CASL unsubscribe (platform-generated) | `{{unsubscribe_link}}` | `*\|UNSUB\|*` | `{% unsubscribe %}` |

`{{quote_url}}` / `{{quote_link}}` default: `https://amherst-garages.pages.dev/` - currently
BASIC-AUTH GATED (401). The drip must not ship until the gate drops on signing (notes\GAPS.md).
Email links carry no UTMs by default (UTM scheme is ads-only per _shared\DESTINATIONS.md); if
email attribution is wanted later, use utm_medium=email with the client's approval.

Verified hosted assets used in the HTML emails (curl 200, 2026-08-31):
- Logo: `https://www.amherstsupply.com/assets/logo.png` (image/png, 320x96 native, displayed at 160px)
- Privacy policy: `https://www.amherstsupply.com/privacy-policy` (real page; 404 control checked)

Font note: Sora/Urbanist are the brand's web families but are not email-safe; the HTML emails
use an Arial/Helvetica stack by design.


### email-day0-quote-received.txt

SUBJECT: Your garage quote request is in
PREHEADER: Our team is pricing the full build.

Hi {{first_name}},

Thanks for sending us your garage from the builder. Here is what happens next:

1. Our team prices the full build
2. We get back to you with a real quote. The plans and the quote are free
3. Pick it up or arrange delivery

Delivery is available at a reasonable rate, locally in Amherstburg and the Essex
County area, as well as long distance for building materials.

Review your garage picks: {{quote_url}}

Questions in the meantime? Reply to this email, call us at (519) 713-9318, or come
by the yard. Monday to Friday 7:30am to 5:30pm, Saturday 8:00am to 4:00pm.

--
You are receiving this email because you asked Amherst Supply for a free garage quote.
Amherst Supply | 1500 Alma St, Amherstburg ON N9V 2Y9 | (519) 713-9318 | hello@amherstsupply.com
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://www.amherstsupply.com/privacy-policy


### email-day3-proof.txt

SUBJECT: 60+ five-star Google reviews, one lumber yard
PREHEADER: The yard pricing your garage has a track record.

Hi {{first_name}},

While our team works through garage quotes, here is what people say about the yard
that prices them:

***** "They always cut my wood to my specifications, guys in the warehouse are
excellent."
Linda Lacey - Google review

***** "Amherstburg Supply had nice straight boards for building our deck. Staff was
easy to work with." ... "Delivery was the same day."
Yvette Martin - Google review

Family-owned building supply in Amherstburg. A Castle Building Centre member since
2010. If you have not sent your garage in yet, the form takes about two minutes and
the quote is free.

Get my free garage quote: {{quote_url}}

--
You are receiving this email because you asked Amherst Supply for a free garage quote.
Amherst Supply | 1500 Alma St, Amherstburg ON N9V 2Y9 | (519) 713-9318 | hello@amherstsupply.com
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://www.amherstsupply.com/privacy-policy


### email-day7-options.txt

SUBJECT: Three ways to make the garage easier
PREHEADER: Delivery, contractor accounts, and financing at Amherst Supply.

Hi {{first_name}},

Still weighing the garage? Three things the yard can do for you:

DELIVERY
Delivery service at a reasonable rate, both locally in Amherstburg and the Essex
County area, as well as long distance delivery for building materials.

CONTRACTOR AND CREDIT ACCOUNTS
Special pricing, extended payment terms, and personalized service. Apply online via
the account applications page on amherstsupply.com.

FLEXITI FINANCING
Flexible monthly payments, a quick application process, and high approval rates.
Ideal for large renovations and building projects.

The garage builder is still there when you are ready. Six sizes, a two-minute form,
and the quote is free.

Get my free garage quote: {{quote_url}}

--
You are receiving this email because you asked Amherst Supply for a free garage quote.
Amherst Supply | 1500 Alma St, Amherstburg ON N9V 2Y9 | (519) 713-9318 | hello@amherstsupply.com
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://www.amherstsupply.com/privacy-policy

# Amherst Supply - Meta ads copy deck (garages-2026)

Every claim below traces to `notes\PERMITTED-CLAIMS.md` (item numbers cited). Castle phrasing
is locked to item 13's narrowed form: "A Castle Building Centre member since 2010." - no other
Castle wording renders anywhere.

**QUALIFIER RULE (paste into Ads Manager, not just here):** qualifiers travel WITH the promise
in the SAME primary text field. "Free" applies to the garage plans and the quote only, never
the build. Delivery is a PAID service ("at a reasonable rate", item 14) - any delivery mention
carries that qualifier in the same primary text. These qualifiers must go into the Ads Manager
primary text field itself, not only in this deck.

**LAUNCH BLOCKER:** the destination is basic-auth gated (HTTP 401 unauthenticated, verified
2026-08-31 - "destination unlocks on signing"). Ads must NOT go live until the gate drops.

## Primary texts (3)

**PT1 - fit-first (pairs with the split-editorial singles)**
> Build the garage that actually fits. Six sizes, every one of them drawn to build from. Pick
> yours, turn it around on screen, and send it in. The plans and the quote are free. Our team
> prices the full build, then you pick it up or arrange delivery (delivery at a reasonable
> rate). Family-owned building supply in Amherstburg. A Castle Building Centre member since 2010.

Traceability: six sizes / drawn to build from / drag to turn / send for quote / free plans +
free quote / team prices the full build / pick up or arrange delivery - Section D. Delivery
qualifier - item 14. Family-owned Amherstburg - item 1. Castle line - item 13 narrowed form.

**PT2 - proof-first (pairs with the carousel)**
> "They always cut my wood to my specifications, guys in the warehouse are excellent." Linda
> Lacey · Google review. 60+ five-star Google reviews. That is the yard that prices your
> garage: pick one of six sizes, send it in with a two-minute form, and the quote is free.
> Amherst Supply, 1500 Alma St, Amherstburg.

Traceability: quote verbatim - Section C review 2, attributed per the floor rule. "60+" - the
rounded-down floor (63 → 60+, Section C). Six sizes / two-minute form / free quote - Section D.
Address - item 27.

**PT3 - process walk (pairs with the reel)**
> What is the garage for? Start there. Make it yours: six sizes, drag to turn the 3D model,
> adjust the options, then send it for a quote with a two-minute form. Free garage plans. Real
> quotes. Our team prices the full build, and you pick it up or arrange delivery (delivery at
> a reasonable rate, locally and long distance).

Traceability: wizard steps verbatim - Section D. Delivery + qualifier - item 14.

## Headlines (5)

1. Build the garage that actually fits. - (creative concept line, grounded in Section D)
2. Free garage plans. Real quotes. - (Section D verbatim)
3. Six sizes. Drawn to build from. - (Section D narrowed)
4. See it on your lot. - (Section D verbatim)
5. Free garage quote. Two-minute form. - (Section D verbatim)

## Descriptions (3)

1. Family-owned in Amherstburg since 2010. - (items 1, 10, 21)
2. 60+ five-star Google reviews. - (Section C floor)
3. Our team prices the full build. - (Section D)

## Campaign structure (recommendation)

- **1 campaign:** `amherst-supply garages-2026`. Objective: Traffic (landing-page views) at
  launch - no Meta pixel is confirmed on the destination, so conversion optimization has
  nothing to bind to (see notes\GAPS.md). Revisit Leads/Conversions once a pixel exists.
- **Ad set 1 - Prospecting:** Amherstburg + Essex County (~40 km radius incl. Windsor), 25–65,
  broad; the creative does the qualifying.
- **Ad set 2 - Retargeting:** FB/IG page + ad engagers 90 days. Website custom audiences are
  impossible until the auth gate drops AND a pixel is installed.
- **Placements:** Feeds (1:1 / 4:5), Stories + Reels (9:16 statics + the reel), in-stream off,
  right column off, Audience Network off. Use the 1200×628 for desktop feed link placements.
- **Creative mapping:** singles = PT1; carousel (5 × 1:1 configurator-story cards) = PT2;
  reel = PT3. Boost-safe: low text density, no personal attributes, no before/after, real
  facts only.

## Destination + UTM table

Destination (canonical, curl-verified 2026-08-31, 401-gated): `https://amherst-garages.pages.dev/`
Scheme (ads only, never board links): `?utm_source={facebook|instagram}&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=<asset-concept-slug>`
`utm_source` is set per placement in Ads Manager (facebook vs instagram), not baked into creative.

| Asset | utm_content | Example final URL (facebook) |
| --- | --- | --- |
| Single 1:1 static | split-editorial-1x1 | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=split-editorial-1x1 |
| Single 4:5 static | split-editorial-4x5 | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=split-editorial-4x5 |
| Single 9:16 static | split-editorial-9x16 | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=split-editorial-9x16 |
| Single 1200×628 static | split-editorial-1200x628 | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=split-editorial-1200x628 |
| Carousel (5 cards, one URL) | configurator-story | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=configurator-story |
| Reel (all ratios) | reel-split-editorial | https://amherst-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=reel-split-editorial |

## Never-render list (enforced by self-grep, see notes\SELF-QC.md)

No prices, no promos, no deadline chips, no "In Stock", no warranties/guarantees, no exact
"63", no raw "4.5" or "138" as a rating display, no "5.0 / 9" widget figure, no Castle wording
beyond item 13's sentence or its narrowed form, no em dashes in new copy.

# Amherst Supply - reel VO slot (VO OWED, zero paid generation this run)

Applies to all four silent reels in `reels\out\` (9:16 lead, 1:1, 4:5, 16:9 - all verified
`audio_streams=0`, 9.6s). Record later (Google TTS or human read per standing rules), mix per
spec below, deliver as a NEW file. Never overwrite the verified silent masters.

## Timing (SPEC CORRECTION r2, fleet-wide 2026-09-01)

The r1 window (0.30–6.60s) could not hold 35-40 words at a natural read (~150-165 wpm
needs 13-16s for 35-40 words). Corrected fleet spec: the VO window is now **0.30–8.80s**
(the VO may run over the start of the silent branded outro card) and scripts are trimmed
to **18-22 words** each. The VO must END at or before 8.80s = at least 0.8s before video end.

| Segment | Window |
| --- | --- |
| **VO window** | **0.30s – 8.80s** (8.5s usable; VO ends >=0.8s before the 9.6s video end) |
| Content zoompan (1.00→1.11) | 0.0s – ~7.0s |
| Crossfade | ~7.0s – 7.4s |
| Branded outro card | ~7.4s – 9.6s (VO may overlap its start; must be done by 8.80s) |

## Script options (18–22 words each, ~150-165 wpm; every claim traceable to `notes\PERMITTED-CLAIMS.md`)

**Option A - fit-first (21 words, ~7.6-8.4s at 150-165 wpm)**
"Pick from six garage sizes, every one drawn to build from, and send it in. The quote is
free, no obligation."
- Claims: six sizes / drawn to build from / send it for a quote - Section D. The quote promise carries its qualifiers: free + no obligation (Section D hero line "Free, no obligation").

**Option B - local proof (20 words, ~7.3-8.0s)**
"Family owned in Amherstburg since 2010, with sixty-plus five-star Google reviews. Pick
your size and get a free, no-obligation quote."
- Claims: family-owned Amherstburg since 2010 (items 1, 21) / 60+ five-star (Section C floor 63 → "60+") / pick your size (Section D) / free, no-obligation quote (Section D, qualifiers attached to the promise).

**Option C - process walk (21 words, ~7.6-8.4s)**
"Free garage plans. Pick what it is for, choose one of six sizes, and our team prices the
build. No obligation."
- Claims: all Section D verbatim/narrowed ("Free garage plans", wizard step 1 choose-what-it-is-for, six sizes, "Our team prices the full build" narrowed). The free-plans promise travels with "No obligation" (Section D hero line).

Voice notes: plain, family-yard register (brand kit Section 5). No em-dash cadence, no
fragment-triads. Brand name is spoken only in Option C's implied "our team" context and
nowhere required; phone number is NEVER in VO (outro-card-only rule).

## Standing mix spec (fixed - not negotiable per standing rules)

- VO: loudnorm to a CONSTANT level (single-pass loudnorm, e.g. I=-16 LUFS for social); no
  level automation on the VO.
- Music bed: fixed low bed at **~0.24** gain, constant. NO sidechain ducking, NO audible
  pumping (sidechain rejected by Zak, standing).
- EQ: **2.5kHz carve** on the music bed (notch/dip to clear VO presence band).
- Fades: at the ENDS ONLY (bed fade-in at 0, fade-out into the outro); no mid-clip fades.
- Outro segment: VO may spill over the outro card's start but ends by 8.80s (>=0.8s before
  video end); after that, bed tail fade only.

# Amherst Supply — PERMITTED CLAIMS (authoritative record)

Compiled 2026-08-31. Sources: live site amherstsupply.com (curl-fetched this run: homepage,
/about, /contact all HTTP 200; saved copies in `brand\source-html\`), members.json record
(`C:\Claude\handley-garage-lead\members.json`, key amherst-supply), Google reviews snapshot
(`notes\google-reviews-snapshot.json`, fetched 2026-08-31), and the deployed configurator
(`https://amherst-garages.pages.dev/`, auth-fetched 2026-08-31, HTTP 200, noindex verified
twice: `x-robots-tag: noindex, nofollow` header + `<meta name="robots" content="noindex, nofollow">`).

Every claim any Amherst asset may carry is below, verbatim. Nothing outside this file renders.

## A. Live site — verbatim claim-bearing sentences

### Homepage (https://www.amherstsupply.com/)
1. "Family-owned building supply in Amherstburg, ON. Lumber, hardware, paint, feed, chick orders & contractor accounts. Castle member since 2010." (meta description)
2. Organization JSON-LD description: "Family-owned building supply store in Amherstburg, Ontario. Premium lumber, hardware, paint colour matching, feed and pet food, chick orders, building packages, and contractor accounts. Castle Building Centre member since 2010."
3. JSON-LD facts: foundingDate 2010; telephone +1-519-713-9318; email hello@amherstsupply.com; address 1500 Alma Street, Amherstburg, ON N9V 2Y9; areaServed Amherstburg, Windsor, Essex County, Ontario; paymentAccepted "Cash, Credit Card, Visa, Mastercard, Flexiti Financing"; memberOf "Castle Building Centres Group".
4. "At Amherst Supply, we are dedicated to providing comprehensive services to support your projects from start to finish." (Our Services)
5. Services list (nav/section labels, verbatim): 3D Designs · Ontario's Lottery & Gaming · Paint Mixing & Colour Matching · Key Cutting · Chick Orders · Monthly Flyer · Building Packages · Contractors.
6. "Explore our variety of healthy breeds available for pickup. Start your poultry journey with us today!" (chick orders)
7. "Flexiti Financing offers flexible financing options with affordable monthly payments, quick application processes, and high approval rates. Ideal for managing both large renovations and smaller projects."
8. "Amherst Supply is a trusted supplier committed to quality products and exceptional service. We support local projects with a wide range of materials and expert advice, making us a reliable partner for contractors, builders, and DIY enthusiasts." (Our Story teaser)
9. "Apply for a contractor or credit account with Amherst Supply to access special pricing, extended payment terms, and personalized service." (Get Exclusive Benefits)
10. Footer badges, verbatim: "Secure Payments" · "Family Owned & Operated" · "Established in 2010" · "Castle Member".
11. Hours (homepage footer + contact + FAQ JSON-LD, all agree): "Monday - Friday: 7:30am - 5:30pm / Saturday: 8:00am - 4:00pm / Sunday: Closed".

### Homepage FAQ JSON-LD (FAQPage), verbatim answers
12. "Amherst Supply is located at 1500 Alma Street, Amherstburg, Ontario N9V 2Y9. We are open Monday to Friday 7:30am–5:30pm and Saturday 8:00am–4:00pm. Closed Sundays."
13. **Castle membership (the ONLY permitted Castle phrasing):** "Yes. Amherst Supply has been a Castle Building Centre member since 2010, giving customers access to a wide network of building supply products and Castle member benefits." Narrowed form permitted: "A Castle Building Centre member since 2010."
14. Delivery: "Yes. Amherst Supply offers delivery service at a reasonable rate, both locally in Amherstburg and the Essex County area, as well as long distance delivery for building materials."
15. Contractor accounts: "Yes. Amherst Supply offers contractor and credit accounts with special pricing, extended payment terms, and personalized service. Apply online via the account applications page."
16. Feed/chicks: "Yes. Amherst Supply carries feed, pet food, and offers seasonal chick orders. You can browse available breeds and place orders online."
17. Design: "Yes. Amherst Supply offers 3D kitchen, bath, and laundry design using 20/20 Design software. Services include on-site measuring, product selection, and multiple design renderings."
18. Flexiti: "Yes. Amherst Supply offers Flexiti Financing with flexible monthly payments, quick application, and high approval rates — ideal for large renovations and building projects." (site's own em dash — never carried into new copy)

### About page (https://www.amherstsupply.com/about)
19. "Amherst Supply was established in 2010 by Ken Harris, who is also the founder of Superior Engineered Wood Products and Keen Design Studio. With a passion for both construction and farming, Ken created Amherst Supply to serve the local community."
20. "We are a fast-growing home improvement store that also caters to farm and pet needs. Our agricultural feeds are sourced from trusted brands, and we carry a variety of high-quality pet foods. With this variety, we are sure to have what you are looking for!"
21. "We are your trusted building supply partner, 100% locally owned and family operated, since 2010! Amherst Supply promises to always go above and beyond to provide you with quality products, excellent customer service, and expert advice to assist you with your projects."
22. "If you don't see what you're looking for, please let us know, and we'll do everything we can to get it for you!"
23. "From DIY enthusiasts to large contractors, we have everyone covered with a wide range of in-stock products and access to special orders. Let us help you transform your home with our quality products and expert assistance."
24. "A Proud Member of the LBMAO"
25. "We are a member of Castle, Canada's fastest-growing lumber, building materials, and hardware buying group. Castle members across Canada are trusted to deliver quality products and value. Amherst Supply is an independent retailer and a shareholder of Castle Building Centres Group Ltd." (NOTE: superseded for ad use by the single permitted Castle phrasing in item 13 per fleet addendum; recorded here for completeness, not for rendering.)
26. Team roster (role labels, not quotes): Ken Harris (Store Owner), Leah Moskaluk (Treasurer & Administration), Issam Ghabboura (Store Manager), Mary Ellen Oakley (Assistant Store Manager), Willy Lapain (Contractor Sales), Jordyn Taylor (Sales & Marketing Assistant), Mark McAllen (Merchandising Specialist), Sue Ford (Customer Service Rep.), Cali Gendreau, Avery Harris (Customer Service & Marketing), Cory Moskaluk (Yard Manager/Delivery Driver), Keegan Henessey (Lead Yard Associate), Javaugn Day (Yard Associate), Devan Pook.

### Contact page (https://www.amherstsupply.com/contact)
27. Address 1500 Alma Street, Amherstburg, ON N9V 2Y9; phone +1 (519) 713-9318; email hello@amherstsupply.com; hours as item 11.
28. Policy pages exist and return 200: Privacy Policy at https://www.amherstsupply.com/privacy-policy (verified real content, not an SPA fallback — nonsense URLs return 404).

### On-site testimonials (homepage widget, verbatim, all shown 5★)
29. Paul Olinzock: "Fantastic pricing for drywall and added service of delivery and carrying into the house (an added fee but you can't beat that price!, very reasonable). Amazing staff. I'll definitely be back for all my future construction needs."
30. Solomon Jercau: "Excellent service and friendly staff! They always have what we need and quickly get us on our way!"
31. John Daniels: "Friendly, knowledgeable staff."
32. Bob Pajot: "Some of their hardware and fasteners are much better price than other hardware stores nearby."
33. Cyndie Rochon: "Service was quick and very informative. I was pleased on the way I was helped. Excellent service. Highly recommended."
34. Dave Gibb: "It was awesome. I needed a board cut on a Sunday and they helped. The place is super clean and the staff is spot on. Great addition to our town."
35. Dennis G.: "Excellent family run hardware store. Excellent customer service and very fair pricing. They are my first stop anytime I need anything. I would highly recommend doing business with them."
36. Andrea Binks: "We were in a bind as the big box store had a screwed up a deck order....went and saw Kevin and his staff and they saved us hours of wait time with same day delivery and great customer service. Thank you for your help, and we'll be shopping local from now on."
37. Chris Capaldi: "Great people and the best lumber in town! Prices in the toll wall are pretty good too, often better than big box stores."
38. Matt Szucs: "Good selection and knowledgeable staff. This store carries EAB exchangeable power tool accessories."
NOTE: the homepage JSON-LD AggregateRating "5 / 9 ratings" is the site's own testimonial widget count. It is NOT the Google rating and must never be presented as one.

## B. members.json record (supplied)
- Name Amherst Supply; domain amherstsupply.com; phone (519) 713-9318; 1500 Alma St, Amherstburg, ON N9V 2Y9.
- Google rating 4.5, 138 reviews (matches the fresh snapshot below).
- hours: "Monday to Friday, 8:00 to 5:00" — **STALE/WRONG, see Discrepancies.**
- castleMember: false — **STALE/WRONG, see Discrepancies.**
- preview: true (fleet-run exemption, Zak-approved pattern, documented in _previewNote).

## C. Google reviews snapshot (notes\google-reviews-snapshot.json, fetched 2026-08-31)
- Place: Amherst Supply, 1500 Alma St, Amherstburg (placeId ChIJx2q0gk2qXUAR8iaYKA0yB0E).
- Rating 4.5 · 138 reviews. Five-star provable floor: 63 → marketing display "60+" (rounded DOWN).
- Verbatim 5★ reviews (attribute "<Name> · Google review"):
  1. Ken Thurlby (3 months ago): "Food for my pet pig rudy good price on pet and bird  supplys great staff helps  you with anything"
  2. Linda Lacey (a year ago): "They always cut my wood to my specifications,  guys in the warehouse are excellent.  The gentleman who helped me at the counter did a great job, I believe he just started there."
  3. Luke Stash (5 months ago): "The staff is helpful, the store is clean. When I can afford a future project will keep this place in mind."
  4. Jennifer Taylor (a year ago): "Every time we drive past your store our children light up with smiles thinking of Princess Fiona and waving eagerly. Your team is amazing, full of kindness and compassion. They are so friendly and helpful. Helping load the car, chatting with the kids and sharing stories."
  5. Yvette Martin (a year ago): "Amherstburg Supply had nice straight boards for building our deck. Staff was easy to work with. We could pick our own boards but guy in the lumber yard had a great eye for picking perfect boards for us. Delivery was the same day.\nWe will definitely be back for our next project."

## D. Destination (configurator) — claims the funnel itself makes, verified live 2026-08-31
- https://amherst-garages.pages.dev/ — 401 unauthenticated, 200 authenticated, noindex twice.
- Page title: "Shops & Garages | Amherst Supply, Amherstburg".
- The wizard: Step 1 "What is the garage for?" → Step 2 "Make it yours" (pick one of six sizes, drag to turn the 3D model, adjust options) → "Send it for a quote" (name/email/phone form). "Six sizes. Every one of them drawn to build from." "Free garage plans. Real quotes." "See it on your lot." Process list on-page: "Pick your size / Say where and when / Our team prices the full build / Pick it up or arrange delivery."
- The page displays "60+ five-star Google reviews." — consistent with the snapshot floor (63 → 60+).
- Free quote mechanic: "Free garage quote. Two-minute form." / "Get My Free Garage Quote". This is the only offer mechanic permitted in ads: a free quote. No prices, no promos, no deadlines.

### D-ADDENDUM (r2 fix pass, 2026-09-01) — destination claim-bearing lines, verbatim

Source: `shots\amherst-garages_destination_desktop_1440x2000_20260831.png` and
`shots\amherst-garages_destination_mobile_500x1082-headless-floor_20260831.png` — screenshots
of the authenticated live destination captured 2026-08-31. Appended because carousel card 2
renders two of these lines verbatim and the r1 file omitted them (judge blocker: omissions
read as fabrications). Transcribed verbatim:

- Preview banner: "Preview build for Amherst Supply. Quote requests do not file automatically yet."
- Header CTA: "Get My Free Garage Quote" · phone "(519) 713-9318".
- Eyebrow: "FREE GARAGE PLANS. REAL QUOTES."
- Hero: "Build the garage that actually fits."
- Hero sub: "Six plans, drawn and ready to build. Pick a size, tell it what is going in, and Amherst Supply prices the whole build off the same drawing your builder frames from. Free, no obligation."
- Plan card: "PLAN 3 OF 6" / "16 x 24" / "Single car garage" / "384 SQ FT" / "See all six plan sheets".
- Panel: "Build it on screen first" / "Tell it what is going in, and the right size lights up. Set the finishes, send it to our team, get it priced." / button "Build my garage" / **"About two minutes. No form to play with it."**
- Checklist: "Free, no-obligation quote on any of the six plans" / "Precision Takeoff in as little as 2 business days" / "Materials from our yard in Amherstburg".
- Section: "BUILD IT ON SCREEN FIRST" / "Turn it around before you turn a sod." / "Start with what has to fit. The right size lights up, you set the finishes, and your quote request follows. Four short steps, nothing to sign until you want a number."
- Stepper: "STEP 1 OF 4 What is going in it" / "STEP 2 OF 4 Make it yours" / "STEP 3 OF 4 Send it for a quote" / "STEP 4 OF 4 What it comes to".
- Step 1: "What is the garage for?" / "A few quick questions, then the right size appears with your things parked in it." / **"Choose one to begin."** / options "Vehicle parking" · "Workshop" · "Seasonal storage" · "Hobby space" / "I already know my size, skip ahead".

Bolded lines are the two carousel-card-2 lines the r1 file omitted. Lines below the desktop
screenshot's 2000px capture are not transcribed here (recorded limitation, not an omission
claim); the §D summary above remains the record for those.

## E. Discrepancies (recorded, resolved toward the live site)
1. **Castle membership** — members.json `castleMember: false` vs the site's own FAQ verbatim (item 13). The site's own published claim wins. Assets may only use item 13's sentence or its narrowed form. members.json should be corrected at source.
2. **Hours** — members.json "Monday to Friday, 8:00 to 5:00" vs the site's Mon–Fri 7:30am–5:30pm (contact page + footer + FAQ JSON-LD all agree). If hours render anywhere, use the site's 7:30–5:30. members.json flagged for correction.

## F. EXCLUSIONS (deliberately withheld from all creative)
- Castle wording other than item 13/its narrowed form — including the About page's "fastest-growing buying group" passage (item 25) and the shareholder language; the addendum locks phrasing to the FAQ sentence.
- The on-site "5.0 / 9 ratings" JSON-LD figure — self-hosted widget count, not Google; would misrepresent the public rating.
- Castle co-brand orange #FBB41C as text on light ground (1.80:1 contrast fail) or as an ambient Amherst brand colour — affiliation-only.
- All identifiable-person photography in paid creative: grand-opening ribbon photo (~18 people), 4-person storefront photo, and all 14 staff photos — no confirmed release (photo release gate). Distant/unidentifiable figures acceptable per the kit's per-photo notes.
- All stock imagery, even from their own site (lumber cutout, toolbox, chicken, handshake, Shutterstock-watermarked materials render) — imagery rule: client's own photography only.
- "More than a building supplier" / pole-barn positioning — not on the live site this pass, not re-verified against the Creative Profile; withheld.
- Pricing, delivery-radius mileage, stock-level claims ("In Stock"), warranties/guarantees — none published; never invented. Neutral CTAs only.
- Staff-name quotes beyond the verbatim testimonial/review lists — role labels are not quotes.
- Deadline chips / seasonal cutoffs — no confirmed cutoff exists.
- The site's own em-dash construction (item 18) — never carried into new copy.
- Exact five-star count (63) — displayed only as the rounded-down "60+".

## G. GAPS (unresolved, for a human)
1. Photo releases unconfirmed for every identifiable-person photo — blocks all people-forward creative until releases exist. The reviews praise counter/warehouse staff vividly; a released staff photo would materially strengthen this direction.
2. CRM unconfirmed for Amherst — email/SMS tokens are generic `{{first_name}}`-style with a mapping note; do not assume GHL.
3. members.json corrections (Castle flag, hours) need to be made at source — out of this agent's write scope.
4. `/shop` catalogue and remaining nav pages (Contractors, Careers, Building Packages, Monthly Flyer) not copy-audited; no claims drawn from them.
5. Google 4.5/138 carried from the dated snapshot (2026-08-31), not re-pulled live by this agent.

# Amherst Supply - GAPS (unresolved, for a human)

Consolidates the claims-file gaps (PERMITTED-CLAIMS.md Section G) plus what this closing pass found.

## Launch blockers

1. **Destination is basic-auth gated.** `https://amherst-garages.pages.dev/` returns 401
   unauthenticated (verified by curl 2026-08-31, by design: "destination unlocks on signing").
   Ads, emails, and SMS all point at it; NOTHING ships until the gate drops.
2. **VO is owed.** All four reels are silent masters by design (zero paid generation this run).
   Scripts + mix spec ready in `reels\VO-SLOT.md`; recording and mix are a follow-up task.
3. **No Meta pixel confirmed on the destination.** Campaign structure in META-DECK.md therefore
   recommends Traffic objective at launch; Leads/Conversions and website retargeting need a
   pixel installed after the gate drops.

## Client/process gaps

4. **Photo releases unconfirmed** for every identifiable-person photo (ribbon-cutting ~18
   people, 4-person storefront, all 14 staff). None used in any rendered asset (verified, see
   SELF-QC). Blocks people-forward creative, which the reviews would otherwise support well.
5. **CRM unconfirmed.** Email/SMS use generic `{{token}}` placeholders with a mapping table
   (`email-sms\TOKEN-MAP.md`). Do not assume GHL. SMS consent capture must be confirmed
   against the client's quote-form flow before the SMS drip is armed.
6. **members.json corrections needed at source** (out of this agent's write scope):
   `castleMember: false` is wrong per the site's own FAQ; hours "8:00 to 5:00" are wrong per
   the site's 7:30am-5:30pm.
7. **Google 4.5/138 and the 63-review five-star floor** are from the dated snapshot
   (2026-08-31), not re-pulled live at ship time. Re-verify the "60+" floor if shipping is
   delayed materially.
8. **/shop catalogue + remaining nav pages** (Contractors, Careers, Building Packages, Monthly
   Flyer) never copy/image-audited; no claims drawn from them.

## Nits (recorded, not blocking)

9. **store-large.jpg source carries a faint HUAWEI camera watermark** at its bottom-left (it is
   the client's own photo, cropped from `store-exterior-construction-highres.png` 3648x2736,
   NOT stock). The rendered statics cover-crop it out (verified by zoom on the 1x1 render);
   if anyone re-crops or re-frames that image, keep the bottom-left sliver out of frame.
10. **Brand-kit photo table descriptions are swapped** for two files: the kit describes
    `store-exterior-construction-highres.png` as the dirt-lot scene and the 912px webp as the
    crane-truck scene; pixel inspection shows the reverse (highres PNG = crane truck + paved
    lot; 912px webp = dirt-lot scene with the distant figure and Huawei watermark strip). The
    release calls are unaffected (neither scene has identifiable people).
11. **Email fonts:** Sora/Urbanist are not email-safe; HTML emails use an Arial stack by
    design. The full logo lockup sits on white in emails, so the baked-in orange "castle" line
    is low-contrast there; the Castle claim is carried in body text (Day 3), so the logo line
    is not the legible carrier.
12. **Mobile screenshot is at the 500px headless floor** (`shots\...mobile_500x1082-headless-floor...`),
    not true 375px; gotcha logged by the prior agent per verification-gotchas (headless Chrome
    fakes overflow below ~500px).

### TOKENS.md

# Token mapping — RB Castle email/SMS (CRM UNCONFIRMED — do not assume GHL)

| Token | Meaning | Default value / mapping note |
| --- | --- | --- |
| `{{first_name}}` | Recipient first name | Map to the CRM's first-name merge field. Fallback: drop "Hi {{first_name}}," → "Hi," |
| `{{quote_url}}` | Booking/CTA link to the configurator | `https://rb-castle-garages.pages.dev/` — GATED (basic auth) until signing; see GAPS 12. CRM may append its own email/SMS UTMs (suggested: `?utm_source=email&utm_medium=email&utm_campaign=garages-2026` / `utm_medium=sms`). Never use the paid-social UTM rows from META-DECK.md here. |
| `{{unsubscribe_url}}` | CASL unsubscribe | Map to the CRM's native unsubscribe link. MUST be functional before any send. |

## CASL checklist (already baked into all three emails)
- Sender identification: RB Castle, in body + footer.
- Physical mailing address: 30 Bldg Supply Rd, McNab/Braeside ON (street + town only —
  postal code deliberately withheld, live site self-contradiction, GAPS 1).
- Why-you're-receiving line: present in every footer.
- Unsubscribe: `{{unsubscribe_url}}` in every footer; SMS carry "Reply STOP to opt out".
- Privacy policy: https://rbcastle.ca/pages/privacy-policy — curl -L verified HTTP 200
  on 2026-08-31.
- Logo: real hosted file `https://rbcastle.ca/cdn/shop/files/rb-castle-new-logo_145x.png?v=1779720833`
  (curl-verified 200, 2026-08-31). Native 170×43px — rendered at 145px wide, never upscaled.
- Hours: rendered NOWHERE (site vs Google conflict, GAPS 3).

Send only to recipients with express or valid implied consent (the drip is framed as
post-request follow-up: "you asked RB Castle for a free garage plan and quote").


### email-01-day0.txt

SUBJECT: Your free garage plans are ready, {{first_name}}
PREHEADER: Six plans, drawn and ready to build. Free, no obligation.

Hi {{first_name}},

Your free garage plans are ready. Six plans, drawn and ready to build —
single and double car, 12 by 20 up to 24 by 30.

Build it on screen first: tell it what is going in — vehicle parking,
workshop, seasonal storage or hobby space — and the right size lights up.
Set the finishes, send it to our team, get it priced. About two minutes.
No form to play with it.

Build my garage: {{quote_url}}

Free, no obligation — and quotes come back usually within two business
days. Foundation is quoted separately.

--
You're receiving this because you asked RB Castle for a free garage plan
and quote.
RB Castle · 30 Bldg Supply Rd, McNab/Braeside ON · info@rbcastle.ca
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://rbcastle.ca/pages/privacy-policy


### email-02-day3.txt

SUBJECT: What's actually in a free garage plan
PREHEADER: Cross section, truss layout, foundation plans, instructions.

Hi {{first_name}},

These aren't sketches. Each plan includes a cross section, side elevation,
roof sheathing and truss layout, foundation and floor plans, and step by
step building instructions — the same drawing your builder frames from.

"Excellent knowledgeable friendly service."
— Cynthia Huyer · Google review · one of 30+ five-star reviews

RB Castle is a Castle Building Centres member, and a yard that has been
doing this since 1936. The plan is free — our team's work is everything
that happens after you pick one.

See the six plans: {{quote_url}}

Plans are based on the Ontario Building Code. Local building practices and
regulations vary, so check with your local building official before
starting construction.

--
You're receiving this because you asked RB Castle for a free garage plan
and quote.
RB Castle · 30 Bldg Supply Rd, McNab/Braeside ON · info@rbcastle.ca
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://rbcastle.ca/pages/privacy-policy


### email-03-day7.txt

SUBJECT: Pick a plan. Get a number. Build it.
PREHEADER: Free, no-obligation quote — usually within two business days.

Hi {{first_name}},

Still weighing it up? Here's the whole deal, plainly:

- Stocked, not sourced — the full list comes off our own racks in
  McNab/Braeside.
- The whole build, not just lumber — trusses, sheathing, siding, doors,
  windows, fasteners and hardware from one yard.
- Free, no-obligation quote — on any of the six plans, usually within two
  business days. Foundation is quoted separately.

Four short steps, nothing to sign until you want a number.

Get my free garage quote: {{quote_url}}

Financing available through Flexiti Financial. Apply online or in store.
O.A.C. Subject to the terms of the Flexiti cardholder agreement; minimum
purchase amounts and admin and/or annual fees may apply.

--
You're receiving this because you asked RB Castle for a free garage plan
and quote.
RB Castle · 30 Bldg Supply Rd, McNab/Braeside ON · info@rbcastle.ca
Unsubscribe: {{unsubscribe_url}}
Privacy Policy: https://rbcastle.ca/pages/privacy-policy


### sms.md

# RB Castle — SMS set (garages-2026, r1, 2026-08-31)

Copy-paste assets. CRM unconfirmed — every link and name is a {{token}} (see TOKENS.md).
Each ends in the booking CTA link token. CASL: sender identified, STOP opt-out included.

## SMS 1 — Day 0 (with or shortly after email 1)
> RB Castle: Hi {{first_name}}, your free garage plans are ready. Six plans, drawn and
> ready to build. Free, no-obligation quote: {{quote_url}} Reply STOP to opt out.

## SMS 2 — Day 3
> RB Castle: each free plan has the truss layout, foundation plans and step by step
> instructions. About two minutes on screen: {{quote_url}} Reply STOP to opt out.

## SMS 3 — Day 7
> RB Castle: pick a plan, get a number, build it. Quotes usually within two business
> days, no obligation: {{quote_url}} Reply STOP to opt out.

Claims trace (notes\PERMITTED-CLAIMS.md §D): "Six plans, drawn and ready to build" ·
"Free, no-obligation quote" · plan-contents list (narrowed) · "About two minutes" ·
"Pick a plan. Get a number. Build it." · "usually within two business days".
No hours, no postal codes, no prices, no service-area claims.

# RB Castle — Meta ads copy deck (garages-2026, r1, 2026-08-31)

Every claim traces to `notes\PERMITTED-CLAIMS.md` (section refs inline). Compression narrows,
never widens.

## Hard rules baked into this deck
- Brand lead is **RB Castle** — never lead with "Burnstown Castle" (that is the location /
  Google-listing name; it appears only in review attribution or as a location label).
- NO postal codes anywhere (live site self-contradictions — GAPS 1–2).
- NO hours anywhere (site vs Google conflict — GAPS 3).
- Service area language: "Ottawa Valley" only. "McNab/Braeside" appears only as the yard's
  location fact, never as a service-area boundary.
- Review floor display: **"30+"** five-star reviews (provable floor 30, rounded down; §C).
  Rating cited as 4.8 (snapshot 2026-08-31, 40 reviews).
- No deadline chips, no invented offers. "Free" applies to the plans/quote only (§D verbatim).

## Qualifier rule (travels with every promise — ALSO paste into Ads Manager primary text)
- "Free, no obligation" must accompany every quote promise. (§D)
- Turnaround is always "usually within two business days" — the word "usually" travels. (§D)
- Whole-build pricing promise carries "Foundation is quoted separately." (§D)
- Plans note where space allows: "Plans are based on the Ontario Building Code. Local
  building practices and regulations vary, so check with your local building official
  before starting construction." (§D — at minimum it lives on the destination; keep it in
  any long-copy surface.)

---

## Primary texts (3)

### PT1 — Screen-first mechanics (prospecting lead)
Build your garage on screen first. Tell it what's going in — vehicle parking, workshop,
seasonal storage or hobby space — and the right size lights up. Six plans, single and
double car, 12×20 up to 24×30, every one drawn to build from. Pick one, set the finishes,
send it to our team, and RB Castle prices the whole build from our yard in McNab/Braeside.
Free, no obligation — quotes usually within two business days. Foundation is quoted
separately.

Trace: §D — "Build it on screen first" · step-1 choices · "the right size lights up" ·
"Single and double car, 12 by 20 up to 24 by 30" · "Six sizes. Every one of them drawn to
build from." · "Set the finishes, send it to our team, get it priced" · "Materials from our
yard in McNab/Braeside" · "Free, no-obligation" · "usually within two business days" ·
"Foundation is quoted separately."

### PT2 — Heritage + proof (retargeting / warm)
A yard that has been doing this since 1936. RB Castle is a Castle Building Centres member
serving the Ottawa Valley — 4.8 on Google with 30+ five-star reviews. "Awesome customer
service inside and out!" — Doug Jordan · Google review. The plan is free; our team's work
is everything that happens after you pick one. Trusses, sheathing, siding, doors, windows,
fasteners and hardware from one yard. Get a free, no-obligation quote — usually within two
business days.

Trace: §D "A yard that has been doing this since 1936" · §A2 Castle membership · §A1
"serving Ottawa Valley since 1936" · §C 4.8 / floor 30+ · §C Review 1 verbatim excerpt ·
§D "The plan is free. Our team's work is everything that happens after you pick one." ·
§D "The whole build, not just lumber — Trusses, sheathing…" · §D free/no-obligation +
"usually within two business days".

### PT3 — Plans detail (prospecting alt)
FREE GARAGE PLANS. REAL QUOTES. Six sizes, every one of them drawn to build from. Each plan
includes a cross section, side elevation, roof sheathing and truss layout, foundation and
floor plans, and step by step building instructions. About two minutes on screen — no form
to play with it. Free, no-obligation quote on any of the six plans, usually within two
business days. Plans are based on the Ontario Building Code; check with your local building
official before starting construction.

Trace: §D — all lines verbatim or narrowed ("FREE GARAGE PLANS. REAL QUOTES." · "Six sizes.
Every one of them drawn to build from." · plan-contents list · "About two minutes. No form
to play with it." · "Free, no-obligation quote on any of the six plans" · "usually within
two business days" · OBC disclaimer).

## Headlines (5) — all §D verbatim or narrowed
1. Free Garage Plans. Real Quotes.
2. Pick a plan. Get a number. Build it.
3. Build it on screen first
4. Six plans, drawn and ready to build
5. Pick a plan. Get a number. Build it.

## Descriptions (3) — all §D verbatim
1. Free, no-obligation quote on any of the six plans.
2. 2-minute form. No obligation.
3. Quotes usually within two business days.

---

## Campaign structure (recommendation)

**1 campaign:** `rb-castle_garages-2026` (objective: Leads or Traffic → configurator;
destination is the configurator itself, no wrapper page).

**Ad set 1 — Prospecting.** Broad Ottawa Valley area (set geo in Ads Manager; no radius/town
list is verifiable — GAPS 6 — so use Meta geo tools, don't bake geography into copy).
Creative: PT1/PT3 + headlines 1–4; lead asset 9:16 reel, then 1:1/4:5 statics, carousel
(hook → configurator decisions → proof → close), 1200×628 for right column/search.

**Ad set 2 — Retargeting.** Site visitors / engagers. Creative: PT2 + headlines 2 & 5 +
review-proof carousel cards.

**Placements:** Advantage+ acceptable; ensure Feed (FB/IG), Stories/Reels (9:16 lead),
Right column (1200×628). Reels are silent this run (VO owed — see `reels\VO-SLOT.md`);
they are built to read without sound.

**Ads Manager note:** qualifiers above MUST appear in the primary text field, not only in
the creative. UTM set per-placement in Ads Manager, never baked into the creative files.

---

## Destination + UTM table

Destination (canonical, curl-verified 2026-08-31, basic-auth gated until signing):
**https://rb-castle-garages.pages.dev/**

Scheme (per `_shared\DESTINATIONS.md`):
`?utm_source={facebook|instagram}&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=<asset-concept-slug>`

| Asset | utm_source | utm_medium | utm_campaign | utm_content | Full URL |
| --- | --- | --- | --- | --- | --- |
| Reel 9:16 / 4:5 / 1:1 / 16:9 (fits) | facebook | paid-social | garages-2026 | fits-reel | https://rb-castle-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=fits-reel |
| Reel — IG placements | instagram | paid-social | garages-2026 | fits-reel | https://rb-castle-garages.pages.dev/?utm_source=instagram&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=fits-reel |
| Static fits 1:1 / 4:5 / 9:16 | facebook | paid-social | garages-2026 | fits-static | https://rb-castle-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=fits-static |
| Static fits — IG | instagram | paid-social | garages-2026 | fits-static | https://rb-castle-garages.pages.dev/?utm_source=instagram&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=fits-static |
| Static valley-yard 1.91:1 | facebook | paid-social | garages-2026 | valley-yard | https://rb-castle-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=valley-yard |
| Carousel (5 × 1:1, screen-first) | facebook | paid-social | garages-2026 | screen-first-carousel | https://rb-castle-garages.pages.dev/?utm_source=facebook&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=screen-first-carousel |
| Carousel — IG | instagram | paid-social | garages-2026 | screen-first-carousel | https://rb-castle-garages.pages.dev/?utm_source=instagram&utm_medium=paid-social&utm_campaign=garages-2026&utm_content=screen-first-carousel |

utm_source is set per-placement in Ads Manager ({facebook|instagram}); table shows both
rows where the asset runs on both.

# RB Castle reels — VO slot spec (VO OWED; reels ship silent this run)

Reels: 4 ratios in `reels\out\`, 9.6s each, verified `audio_streams=0`.
Timeline: ~7.0s content (slow zoompan 1.00→1.11) → 0.4s crossfade → ~2.6s branded outro.

## VO window

**0.30s – 8.80s** (8.5s usable). VO may run over the start of the silent branded outro
card (crossfade begins 6.6s), but must end **≥0.8s before video end** (9.6s − 0.8s = 8.8s).
Target read: **18–22 words** at a natural ~150–165 wpm.

> SPEC CORRECTION (fleet-wide, 2026-09-01): the original 0.30–6.60s window with 35–40-word
> scripts was carried over from 20s-reel pacing — 35–40 words in 6.3s is ~350 wpm, unreadable.
> Window widened to 0.30–8.80s and all three scripts trimmed to 18–22 words. This supersedes
> the r1 spec and the r2 Blocker-4 40-word revision of Option A.

## Script options (every phrase traceable to `notes\PERMITTED-CLAIMS.md`)

### Option A — screen-first mechanics (21 words)
> Six garage plans, drawn and ready to build. RB Castle prices the whole build.
> Foundation is quoted separately. Free, no obligation.

Trace: §D "Six plans, drawn and ready to build" · "prices the whole build" · "Foundation is
quoted separately." (mandatory qualifier — travels with the whole-build pricing promise) ·
"Free, no obligation".

### Option B — heritage + turnaround (21 words)
> A yard that's been doing this since 1936. Pick a plan, get a free, no-obligation quote,
> usually within two business days.

Trace: §D "A yard that has been doing this since 1936" · "Pick a plan. Get a number." ·
"Free, no-obligation quote" · "usually within two business days". No whole-build pricing
promise is made, so the foundation qualifier is not required — but the deck's standing rule
("'Free, no obligation' accompanies every quote promise") applies and now travels here.
(21 words.)

### Option C — fit-first (22 words)
> Tell it what's going in, and the right size lights up. About two minutes, free,
> no obligation. Build it on screen first.

Trace: §D "Tell it what is going in, and the right size lights up" · "About two minutes" ·
"Free, no-obligation" · "Build it on screen first". No whole-build pricing promise is made,
so the foundation qualifier is not required here. (The r1 opener "Build the garage that
actually fits." was dropped with this trim — it is the line the Wolf Creek package keeps.)

## Standing mix spec (non-negotiable)

- VO: loudnorm to a constant level (single-pass `loudnorm`, e.g. I=-16 LUFS, TP=-1.5,
  LRA=11), then NO further level rides. VO level is constant.
- Music bed: fixed low bed at **~0.24** gain, constant for the whole clip.
- Bed EQ: **2.5 kHz carve** (notch/dip in the bed around 2.5 kHz) so the VO sits on top —
  spectral separation, not level automation.
- Fades: at the ENDS only (bed fade-in at head, fade-out at tail). No mid-clip fades.
- **NO sidechain ducking.** No compressor keyed off the VO. Rejected pattern — the
  constant-bed + carve approach replaces it.
- Music treated skeptically; a bed is optional, VO-only is acceptable.
- Output remains 4-ratio set; re-mux audio onto the existing silent masters with
  `ffmpeg -nostdin` (never re-encode video).

# RB Castle — PERMITTED CLAIMS (authoritative record)

Compiled 2026-08-31 by the rb-castle client pipeline agent. Every line in sections A–D is
verbatim from the named source, fetched/read on the date shown. Nothing outside this file may
render on any RB Castle asset. Compression may narrow a claim, never widen it.

Sources:
- A: rbcastle.ca — fetched live by this agent 2026-08-31 via curl -sL (followed redirects,
  all pages HTTP 200): `/`, `/pages/about-us`, `/pages/burnstown`, `/pages/design-centre`,
  `/pages/store-policies`. Raw HTML retained in scratchpad; text extracted programmatically.
- B: `C:\Claude\handley-garage-lead\members.json`, key `rb-castle` (Google Places harvest
  2026-08-13).
- C: `notes\google-reviews-snapshot.json` (Google Places, fetched 2026-08-31).
- D: https://rb-castle-garages.pages.dev/ (the ad destination, v1.18.5, first deploy
  2026-08-31) — full rendered copy captured authed via headless Chrome 2026-08-31, retained
  at `notes\destination-copy.txt`. Destination copy is what the ads land on; quoting the
  landing page's own promises is permitted because the destination delivers them on click.

---

## A. rbcastle.ca — live site, verbatim (read 2026-08-31)

### A1. Homepage (`/`)
- Title: "RB Castle | Home Improvement Centre in Ontario"
- "Your Full-service Home Improvement Centre"
- "Expert Customer Service & Advice"
- "Tips & How-To's" (DIYers) · "Pro Pricing & Rewards" (CONTRACTORS) · "Design & Concierge
  Service" (CUSTOM HOMES)
- "Supplies For Every Stage Of Your Project"
- Department list (verbatim tiles): LUMBER · DRYWALL & INSULATION · TOOLS & HARDWARE · HOME
  EXTERIORS · KITCHEN & BATH · HOME INTERIORS · ROOFING · SIDING · DOORS & WINDOWS · DECKS ·
  OUTDOOR LIVING · CABINETS & VANITIES · COUNTERTOPS & TILE · BATHROOM FIXTURES · INTERIOR
  DOORS · PAINT · APPLIANCES · FLOORING
- "A LITTLE ABOUT Burnstown Castle"
- "100% Locally Owned & Operated since 1936"
- "Renfrew & Burnstown Castle is a family-owned and operated home building centre, serving
  Ottawa Valley since 1936. Our knowledgeable staff can help with your home improvement needs
  with their trusted expert advice, our superior lumber & building materials, and competitive
  pricing!"
- "Take-Offs & Estimates — New build or major reno? We can provide accurate project estimates"
- "Professional Delivery — We deliver what you need, where and when you need it!"
- "Flexible Financing — Instantly finance your purchase with Flexiti, in under 3 minutes."
- Footer services nav includes: "House Packages", "Garage Packages", "Project Take-Offs &
  Estimates", "Delivery", "Financing"
- Footer locations: "BURNSTOWN CASTLE — 30 Building Supply Road, Burnstown, ON — 613-432-2449
  — info@rbcastle.ca" · "DESIGN CENTRE — 35 Opeongo Rd, Renfrew, ON K7V 1T9 — 613-570-8051 —
  info@rbcastle.ca" (postal codes are DO-NOT-PUBLISH, see Exclusions)
- "Planning a fully custom home? Start with Monarch Homes & Design — your full design
  experience."
- "© 2026 RB Castle, All Rights Reserved. Powered by Web Conductors."
- Privacy Policy link: `/pages/privacy-policy` — curl-verified HTTP 200 on 2026-08-31
  (https://rbcastle.ca/pages/privacy-policy)

### A2. About Us (`/pages/about-us`)
- "RB Castle have long served the Ottawa Valley for home building and renovation needs. Today,
  RB Castle continues to support homeowners, builders, contractors, and DIYers through
  Burnstown Castle, the Design Centre, and Monarch Homes & Design."
- "We are deeply committed to making a positive impact in our community by providing high
  quality products, expert advice, and trusted support at every stage of the building and
  renovation process."
- "Burnstown Building Centre is the retail supply side of the business, serving builders,
  contractors, DIYers, and homeowners across the Ottawa Valley. We stock all the building
  materials you need, including lumber, drywall, insulation, roofing, siding, windows, and
  doors. We also carry a wide array of interior finishes, including kitchen and bathroom
  products, moulding, paint, and hardware."
- "In addition to our quality products, we are most proud of our incredible staff and the
  amazing service they provide."
- CASTLE MEMBERSHIP (the only permitted phrasing family): "As part of the Castle Building
  Centres group, Burnstown Castle combines the service of a local, independently owned
  business with the strength of a larger buying network. That helps us offer competitive
  pricing, access to a broader range of products, and sourcing support for the materials our
  customers need." — URL: https://rbcastle.ca/pages/about-us (read 2026-08-31; the word
  "Castle" links to castle.ca)
- History timeline (verbatim waypoints): "Founded as Wood Works of Renfrew" (1936, Frederick
  Lockwood) → "Lockwood Building Centre" → "joining the trusted Castle Building Centres Group
  in 2014" → 2016 "Wood Works of Renfrew was purchased by Bruce Gannon and Laurie
  Wichers-Schreur" → 2018 "Burnstown Building Centre Opens" ("purchase of Burnstown Building
  Supply ... formerly operated by the McLeod family") → "Following the closure of the Renfrew
  Building Centre at 1054 Gillan Road in February 2026, RB Castle continues to serve the
  Ottawa Valley through Burnstown Castle and the Design Centre in Renfrew."
- "We have on-staff Interior Design Consultants who can work with you on whatever your next
  project may be."

### A3. Burnstown Castle (`/pages/burnstown`)
- "At our Burnstown Castle location, we offer a wide range of quality building materials,
  tools and hardware for the Ottawa Valley. Visit us in-store or contact us today for expert
  advise." [sic]
- Visible address: "30 Building Supply Road, Burnstown, ON K0J 1G0" (postal DO-NOT-PUBLISH —
  conflicts with the page's own map link K0G 1J0 and Google Places K0G 1J0)
- Store hours AS PUBLISHED ON SITE 2026-08-31: "Monday to Friday — 7:30am — 5:00pm / Saturday
  — 9:00am — 2:00pm / Saturday hours remain unchanged for winter." (CONFLICTS with Google
  hours in B — hours are DO-NOT-RENDER, see Exclusions)
- "Call or Text — 613-432-2449 / 613-570-8524" · Fax "613-433-9810" · "info@rbcastle.ca"

### A4. Design Centre (`/pages/design-centre`)
- "Castle Design Centre is where your ideas come to life. Located in Renfrew, our showroom
  brings together the finishes, materials, and expert guidance you need to plan your home,
  renovation, or building package."
- "Building Package Selections — Working with a House Package, Garage Package, or Other
  Package? Visit the Design Centre to review finishes, ask questions, and refine the details
  before materials are ordered."
- Design Centre hours as published: "Monday to Friday - 8:00am - 4:00pm / Saturday - By
  Appointment Only" (DO-NOT-RENDER, same hours rule)

### A5. Delivery & Store Policies (`/pages/store-policies`)
- "At RB Castle, we strive to provide convenient delivery options at a fair and affordable
  price. After placing your order in store, we offer same- or next-day delivery for items
  that are too large or heavy to take with you."
- "While same- or next-day delivery is often available, we strongly recommend allowing a few
  days' notice for larger orders to help ensure we can accommodate delivery, especially
  during busy seasons."
- "Delivery availability and cost may also be affected by factors such as site access and
  seasonal conditions."
- Returns: "Returns of regularly stocked items are accepted within 30 days of the original
  purchase" (conditions apply, verbatim on page).
- Special orders: "All special orders are subject to a 25% to 50% deposit at the time of
  order." (and further conditions, verbatim on page).

## B. members.json (`rb-castle`, Google Places harvest 2026-08-13)
- name "RB Castle" · domain rbcastle.ca · phone "(613) 432-2449"
- street "30 Bldg Supply Rd" · city "McNab/Braeside" · region "ON" · postal null
- rating 4.7 · reviews 39 (SUPERSEDED by C: 4.8 × 40, fresher harvest 2026-08-31)
- hours: "Monday to Friday, 8:00 to 5:00 / Saturday, 8:00 to 4:00 / Sunday, closed"
  (CONFLICTS with A3 site hours — DO-NOT-RENDER)
- castleMember: true · preview: true · pagesProject "rb-castle-garages"

## C. Google reviews snapshot (fetched 2026-08-31) — verbatim
- Listing displayName: "Burnstown Castle" (reviews are attributed to the listing name where
  a listing name is shown; marketing brand remains RB Castle)
- formattedAddress: "30 Bldg Supply Rd, McNab/Braeside, ON K0G 1J0, Canada" (postal
  DO-NOT-PUBLISH)
- rating: 4.8 · userRatingCount: 40 · fiveStarProvableFloor: 30 → marketing-safe display
  "30+" (rounded DOWN)
- Review 1 — Doug Jordan, 5 stars, "2 months ago": "Awesome customer service inside and out!
  Been there several times lately for a small project I am working on. Super helpful staff.
  Special shout out to Bob in the yard. Helps me select the best pieces for my project and
  makes perfect cuts when needed. Can't say enough about the whole team!"
- Review 2 — Cynthia Huyer, 5 stars, "a month ago": "Excellent knowledgeable friendly
  service."
- Review 3 — Ralph Wiesbrock, 5 stars, "2 years ago": "I just wanted say thanks for the
  friendly and helpful team at Burnstown. I stopped by with smallish delivery order on Friday
  and the team found a way to get it delivered to us by the end of the day. An additional
  shout out to the young man who dropped off the order for being extra cheerful and
  enthusiastic. It's great to deal with good folks like you all."
- Review 4 — Best Bacon, 5 stars, "3 months ago": "Quick, friendly, knowledgeable service!"
- Review 5 — Michael Ayukawa, 5 stars, "5 years ago": (long, quality-of-lumber story;
  verbatim in the snapshot JSON; usable excerpts must be verbatim with ellipsis for trims)

## D. Ad destination copy (rb-castle-garages.pages.dev v1.18.5, captured authed 2026-08-31)
Claim-bearing lines, verbatim (full text in `notes\destination-copy.txt`):
- "FREE GARAGE PLANS. REAL QUOTES."
- "Build the garage that actually fits."
- "Six plans, drawn and ready to build. Pick a size, tell it what is going in, and RB Castle
  prices the whole build off the same drawing your builder frames from. Free, no obligation."
- "Build it on screen first"
- "Tell it what is going in, and the right size lights up. Set the finishes, send it to our
  team, get it priced."
- "Build my garage" (primary CTA label) · "Get My Free Garage Quote" (header/footer CTA)
- "About two minutes. No form to play with it."
- "Free, no-obligation quote on any of the six plans"
- "Precision Takeoff in as little as 2 business days"
- "Materials from our yard in McNab/Braeside"
- "Turn it around before you turn a sod."
- "Four short steps, nothing to sign until you want a number."
- Wizard step labels (verbatim): "What is going in it" · "Make it yours" · "Send it for a
  quote" · "What it comes to"
- Step 1 choices (verbatim): "Vehicle parking" · "Workshop" · "Seasonal storage" · "Hobby
  space"
- "Six sizes. Every one of them drawn to build from."
- "Each plan includes a cross section, side elevation, roof sheathing and truss layout,
  foundation and floor plans, and step by step building instructions."
- Plan range: "12′ x 20′ Single car garage" through "24′ x 30′ Double car garage" ("Single
  and double car, 12 by 20 up to 24 by 30. Drawings and instructions included.")
- 24×30 descriptor: "Double car garage — Two bays plus six extra feet of depth for storage
  or a shop."
- "Plans are based on the Ontario Building Code. Local building practices and regulations
  vary, so check with your local building official before starting construction."
- "A yard that has been doing this since 1936."
- "The plan is free. Our team's work is everything that happens after you pick one."
- "Stocked, not sourced — The full list comes off our own racks in McNab/Braeside."
- "The whole build, not just lumber — Trusses, sheathing, siding, doors, windows, fasteners
  and hardware from one yard."
- "Financing available through Flexiti Financial. Apply online or in store." (+ full O.A.C.
  disclaimer block, verbatim on destination)
- "Pick a plan. Get a number. Build it."
- "Free garage quote. Two-minute form." · "2-minute form. No obligation."
- "usually within two business days"
- "Serving builders, DIYers and cottagers across McNab/Braeside and the surrounding area
  since 1936. Proudly Canadian-owned and independently operated. A Castle Building Centres
  member."
- "Foundation is quoted separately."
- NOTE: destination proof line currently reads "4.7 on Google across 39 reviews" (built from
  the 2026-08-13 harvest). The fresher 2026-08-31 snapshot reads 4.8 × 40. Creative uses the
  fresher, sourced C values; the one-tick LP mismatch is logged in GAPS.

---

## EXCLUSIONS — deliberately withheld, and why

1. POSTAL CODES — both locations. Burnstown: site text K0J 1G0 vs the same page's own map
   link and Google Places K0G 1J0. Renfrew: site text K7V 1T9 vs the site's own map link
   K7V 2T2. Live self-contradictions; NO postal code renders anywhere. Street + town only.
2. HOURS — the live Burnstown page (read 2026-08-31) publishes Mon–Fri 7:30–5:00 / Sat
   9:00–2:00, which conflicts with Google Places hours (Mon–Fri 8–5 / Sat 8–4 / Sun closed)
   that the destination footer also shows. Two live conflicting sources = hours do not render
   in any ad/email/SMS. (Supersedes the briefing note that the site had no hours; the site
   NOW has them, and they conflict, which lands in the same place: do not render.)
3. The "Yard Sale" promo (15% off, Aug 28–29) — dated, expired, inventory-specific. Never
   renders. The composited promo banner photo never ships.
4. Any price point, discount %, or price guarantee beyond the verbatim phrase "competitive
   pricing" — none verified as live standing offers.
5. Warranty/guarantee language for RB Castle services — none exists on-site. ("Limited
   lifetime shingles" in D is a materials spec of the shingle product on the plan list; it is
   not an RB Castle warranty and is not used in headline/promise positions.)
6. Awards, "#1", "best in the Valley" superlatives — none exist. Not rendered.
7. Stock-in-hand claims on specific SKUs — standing rule (no stock claims without live API
   confirmation). The destination's own "Stocked, not sourced" line may be quoted verbatim as
   destination copy, but creative adds no SKU-level "in stock" claims.
8. Individual staff names/emails (ashleys@, juliac@, ericd@, etc.) and staff bio photos —
   directory information; only info@rbcastle.ca is public-facing. Bob (yard) appears ONLY
   inside the verbatim Doug Jordan review quote, never as our own copy.
9. Hours-adjacent urgency, deadline chips, seasonal cutoffs — no member has a confirmed
   seasonal cutoff. None render.
10. "Renfrew Building Centre" closure (Feb 2026) — real history but negative framing; not ad
    material. Withheld from all creative.
11. Service-area boundary beyond the verbatim phrases "Ottawa Valley" / "McNab/Braeside and
    the surrounding area" — no town list or radius exists; none invented.
12. Google listing name "Burnstown Building Supply Inc." — legacy Google name; not used in
    creative. Review attribution uses the listing displayName "Burnstown Castle" only where
    a listing name is shown; marketing lead is always RB Castle.
13. French copy — Ontario client, 100% English (standing rule).
14. The site's CSS yellow #FABA1B — off-logo implementation; canonical gold is the sampled
    #FFC65A, and gold is never text-on-light (1.56:1 fails AA).

## ADDENDUM (r2 fix pass, 2026-09-01) — destination-verbatim lines omitted from §D at r1

Both lines below were already rendered in the r1 carousel and are destination-verbatim; they
were absent from this file, which the judge correctly read as an incomplete truth record.
Added so the record is complete (sources: `notes\destination-copy.txt`, captured 2026-08-31).

- "What is the garage for?" — destination-copy.txt line 39 (STEP 1 panel heading). Rendered
  verbatim as carousel-2's headline.
- "The smallest plan that holds it. Change anything; the model keeps up." — destination-copy.txt
  line 55 (STEP 2 panel). Carousel-3 renders the second sentence split into two ("Change
  anything. The model keeps up.") — a punctuation split of the verbatim line, no words added.

## GAPS — unresolved, logged (mirror in notes\GAPS.md)

See `notes\GAPS.md` for the live list; summary: postal conflicts (x2), hours conflicts
(site vs Google), destination proof line one harvest stale (4.7/39 vs 4.8/40), legal entity
name unverified, service-area boundary unverified, building-supply canon still draft status.

# RB Castle — GAPS (stop-and-log ledger, 2026-08-31)

1. POSTAL CONFLICT (Burnstown): site visible text K0J 1G0 vs same page's map link + Google
   Places K0G 1J0. No postal code rendered anywhere. Needs a human to confirm with the client.
2. POSTAL CONFLICT (Design Centre, Renfrew): site text K7V 1T9 vs site's own map link K7V 2T2.
   Same handling.
3. HOURS CONFLICT: rbcastle.ca/pages/burnstown (read 2026-08-31) now publishes Mon–Fri
   7:30am–5:00pm / Sat 9:00am–2:00pm; Google Places (and the destination footer, built from
   the 2026-08-13 harvest) says Mon–Fri 8–5 / Sat 8–4 / Sun closed. The client addendum said
   the site had no published hours; it does now, and they conflict with Google. Hours render
   NOWHERE in this package. Factory follow-up: refresh Google listing or site, then update the
   destination footer.
3b. NOTE for whoever refreshes hours: the site line "Saturday hours remain unchanged for
   winter" suggests the 9–2 Saturday is current. Human confirms.
4. DESTINATION PROOF LINE STALE BY ONE HARVEST — **PRE-SPEND DEPENDENCY**: the destination
   rb-castle-garages.pages.dev v1.18.5 renders "4.7 on Google across 39 reviews"; the
   2026-08-31 snapshot reads 4.8 × 40, and the ads render 4.8 / "30+ five-star". A user who
   clicks the ad lands on a page whose proof line contradicts the ad by one tick. This is a
   configurator-repo fix (not this package's surface): the factory must rebuild the
   destination with the fresh 4.8/40-sourced values BEFORE any spend goes live behind these
   ads. Do not launch with the mismatch standing.
5. Legal corporate entity name UNVERIFIED (Shopify handle rb-castle.myshopify.com; Google
   listing "Burnstown Building Supply Inc." may be legacy). Blocks nothing in this package
   (CASL sender identifies "RB Castle" + real street address), but should be confirmed before
   any contract/invoice surface.
6. Service-area boundary UNVERIFIED beyond "Ottawa Valley" / "McNab/Braeside and the
   surrounding area". No radius or town list invented; Meta geo-targeting recommendation in
   META-DECK.md is left to Ads Manager settings, not baked into creative copy.
7. Building Supply vertical canon (design layer source) is still DRAFT / not Zak-ratified.
   If the canon changes, §5 of the brand kit and this package's type/surface decisions should
   be re-checked.
8. VO OWED: reels ship silent per the run architecture (zero paid generation). VO-SLOT.md
   carries the window, scripts, and mix spec for the later session.
9. CRM UNCONFIRMED for RB Castle: email/SMS ship as copy-paste assets with {{token}}
   placeholders and a mapping note. Do not assume GHL.
10. Destination page geometry: 3 elements report horizontal overflow at both 1440 and 375
    (likely decorative/transform layers; scrollWidth equals viewport at both sizes, so no
    user-visible sideways scroll). Logged for the factory, not fixed here (not my surface).
11. BRAND BLEED ON DESTINATION PLAN SHEETS: dist/rb-castle/assets/plans/sheet-*.jpg (served
    by rb-castle-garages.pages.dev "View plan sheet") carry the HANDLEY LUMBER (Fenelon
    Falls) logo and "Your Trusted Building Supply Partner" Handley branding. A sibling
    client's brand is visible inside RB Castle's destination. Factory must re-plate the
    sheets before this destination is shown to the member. sheet-*.jpg and render-*.jpg
    (same template artwork family) are BANNED from this run's creative; only the neutral
    model-*.jpg / fit-*.jpg configurator renders are used.
12. EMAIL/SMS CTA LANDS ON A GATED DESTINATION: {{quote_url}} defaults to
    https://rb-castle-garages.pages.dev/ which is basic-auth gated (401 unauthenticated,
    verified 2026-08-31) until signing. The drip must NOT be sent while the gate is up —
    copy-paste assets only. Swap/unlock the destination before any live send.
13. FLEXITI DISCLAIMER SOURCE: the full O.A.C. block exists verbatim on the destination
    (v1.18.5); email 3 renders a narrowed version of it. If the destination's financing
    block changes, re-check email 3's fine print.

## Appended by the r2 fix pass (2026-09-01)

14. DIRECTION DEVIATION — **ZAK CALL, not fixed in r2**: the mobbin-notes direction for this
    client called for full-bleed photographic units. The honest constraint: the only cleared
    real photographs are about-banner.jpg (1500×577) and design-centre-interior.jpg
    (1920×639) — max source height 639px, so a true full-bleed 1080×1920 (or even 1080×1080)
    photographic unit is impossible without banned upscaling. The package therefore shipped
    7 of 9 static units on the cream stage system (configurator model renders on the
    extended stage ground), with real photography only where the source resolution honestly
    covers the crop (the 191×1 valley-yard unit). The r2 re-headline ("Pick a plan. Get a
    number. Build it.", destination-verbatim) removes the headline convergence with the
    Wolf Creek package; the stage-system layout itself remains a deviation from the stated
    direction. Zak decides: accept the stage direction as-is, or commission a re-art-direct
    once higher-resolution client photography exists. No re-art-direction was attempted in
    the fix pass.